Recommended Reading and Listening to Grow Your Business, Strengthen Your Relationships, and Help You Grow
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"Books can be dangerous. The best ones should be labeled 'This could change your life.'" - Helen Exley
"When you reread a classic you do not see more in the book than you did before; you see more in you than was there before." - Clifton Fadiman
"Lord! When you sell a man a book you don't sell just twelve ounces of paper and ink and glue - you sell him a whole new life. Love and friendship and humour and ships at sea by night - there's all heaven and earth in a book, a real book." - Christopher Morley
"Books are the compasses and telescopes and sextants and charts which other men have prepared to help us navigate the dangerous seas of human life." - Jesse Lee Bennett
"These are not books, lumps of lifeless paper, but minds alive on the shelves. From each of them goes out its own voice...and just as the touch of a button on our set will fill the room with music, so by taking down one of these volumes and opening it, one can call into range the voice of a man far distant in time and space, and hear him speaking to us, mind to mind, heart to heart." - Gilbert Highet
Please take a look at all of the resources we have to offer at Great Books & Audiobooks, the Internet's leading website for business and personal growth resources!
Through their stories and perspectives, the authors guide you to look at creating a branding and marketing strategy from an internal approach, using insight based on values to establish your message in the marketplace. Apply the lessons, and you will build your business in an authentic, inspired way.
From financial expert Douglas R. Andrew comes an extraordinary book that challenges the most basic and fundamental concepts of personal investing in a user-friendly format. In the 30 years Douglas R. Andrew has worked as a successful financial analyst, lecturer, and retirement consultant, he has routinely questioned and challenged the accepted tenets of personal finance.
Can't say no? Reluctant to delegate? Information overload? More and more people today are finding their time clogged up with endless activities and responsibilities, and their work lives spinning out of control. No matter how hard they try to get things done...there's never enough time! Now learn how you can manage your time more effectively and feel like you've added hours to your day.
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand - painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
The author has some good ideas about why people get into trouble with money, along with advice and friendly insights that will make sense to most people right away. He gives readers a deeper understanding of their bad habits, rather than just telling them what to do. There's a healing component to all of this, and perhaps a bit of redemption, all of it low-key, easy to read and consider. The focus is on becoming aware of and relaxed with one's money habits. This enjoyable book encourages openness to new learning about one's relationship with money.
Keeping up with the fast pace of innovation isn't easy. The day-to-day challenge of running a real estate brokerage in today's red-hot market doesn't allow much time to think about the big picture. That's why Broker to Broker brings the fresh ideas, tested wisdom, and industry expertise on brokerage management found each month in Realtor® Magazine's "For Brokers" section.
"Books can be dangerous. The best ones should be labeled 'This could change your life.'" - Helen Exley
