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Business Marketing and Networking blog/article

Business Marketing and Networking blog/article
Posted on : April 16, 2007
Marketing Communications: There's No Reason To Be Crass
Although society's bar for what's appropriate seems to drop lower every year, companies should avoid falling into the trap of using vulgar language and crass phrases. This article offers practical guidance. ...»

10 Ways to Keep Users Engaged With Your Mobile Application
It is a fact that there are some hundreds of mobile applications in each category, where to keep your users hooked is a challenge. Let us look at some effective ways to keep users engaged to your mobile app. ...»

How To Create a User-Centric App That Has Potential to Capture a Greater Audience
This article enumerates the chief principles that every app maker needs to follow for prioritising user-experience in their mobile applications. There are a plethora of innovative apps coming out in the market every day providing a range of services or utilities. ...»

Is Your Business Ready For Mobile Marketing?
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn't come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on any other device category. ...»

The 10 Most ANNOYING Marketing Buzzwords
As fellow marketers and creative professionals, let's kindly retire (or extinguish) these irritating phrases so we can all evolve past this "noise" cluttering our industry. Are you with me?! ...»

The Case Against Meditation - Why It's Getting You Stuck
I used to be a big advocate of meditation - Wake up bright and early, do some meditation, a little morning ritual, just a really relaxed start... But guess what - It's All Horse Crap! ...»

Reach the Most Customers: Necessary Media Formats for Your Marketing Literature
To reach the highest number of customers in today's business environment, it is critical to have multiple media formats for your marketing and business literature. This paper discusses those formats and highlights the importance of having an experienced full-service graphic design firm or individual designer that can provide them. Your business should possess a print version that can be handed out or placed in locations where potential customers will take one, an electronic version in PDF that can be posted on a website for download and printed by the customer, an image version that can be posted on sites such as Instagram or Facebook for customers to view, and an HTML version that is formatted for targeted emails to customers. ...»

Trump Swears His Daily "Happy" Drug Is Legal
According to FirstToKnow.com, Trump gets 2 "happiness pills" a day: "The President routinely goes off on Twitter about how unfair the negative "fake news" coverage he receives is, so the White House communications team have come up with a way to try and appease his anger by showing him more friendly coverage. Including photos of him looking "powerful" Vice News claims the sensitive Commander-in-Chief gets one folder delivered at 9:30 am and another at 4:30 am with around 20 to 25 pages of favorable news in each" Now, I don't know what your... ...»

Your Blog Alone Doesn't Cut It Anymore: The Keys to Content Marketing for 2018
I recently fell upon this article, "How Much Data is Created on the Internet Each Day," and I was blown away by the following information. According to IBM, 90 percent of the data that is on the Internet today was created since 2016. When you think about it and the fact that Google's mission is to, "to organize the world's information and make it universally accessible and useful" on the Internet, the study by IBM is startling because the Internet and Google have been around for a long time. ...»

5 Business Marketing Trends You Need for 2018
We're at that time of year again where we're in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year's success. Marketing is an essential aspect of any group or organization, and in the digital era, it's critical that you provide your team is focusing on the following as we soon speed into 2018. Storytelling Customers do not want to be sold. ...»

Is Your Sales Team Inbound-Ready?
Inbound Sales is the process of focusing on individual buyers and their personal needs, pain points, what keeps them up at night, frustrations and goals; as an Inbound salesperson, it is essential that you prioritize the buyer's needs before your own. Before you can sell anything, you have to understand who your buyers are, which is a difficult but crucial task: nowadays buyers are more equipped than ever with information about companies, but sales people don't have a similar level of insight into their prospects. Bridging that information gap will help you close more leads; therefore, the most important task on the way to... ...»

Here's An Easy Way To Increase Your Sales
Want An Easy Way To Increase Your Sales? Work your customer list. Sounds sooooo simple and easy but very few small business owners do it. A house list is one of the best sources of profit building, hands down. ...»

How Valuable Content Keep You Above Competitors
Every business faces competition but the competitions doesn't matter if you know how to use valuable content. With valuable content, you have the edge over your competitors while they watch you making the spotlight. The how of doing this is what this article presents to you. ...»

Your Market Doesn't Want To Read Another Hyped-Up Headline
Hyped-up headlines have become so trendy today by all the "online gurus/experts". It's no wonder many business owners fall for this fallacy, bore their market to death and make 'em indifferent to their brand before they read one word of content. This article will show you how direct marketing legends come up with their headlines. ...»

Mind Your Marketing Manners
What bothers you in the new world of marketing online and off? Let's take a stand for respect, listening, and connection. All of those things fall under an old fashioned idea-manners. Manners may seem old fashioned but when you want to build lasting relationships they are as important now as ever. ...»

Content Creation for Non-Writers, Procrastinators, and the Stuck Among Us
The reason to create content in the first place-and all content need not be written-is to provide value to your readers, listeners, viewers. If you are going to write, take the time to write well. If your brain is a dusty dry patch of nothing on the day your weekly missive is due, ditch your usual way of connecting and have some fun. ...»

Seinfeld's Soda Machine Theorem of Converting Your Prospects Into Buyers
One of my favorite Seinfeld episodes is the car dealership, where Jerry is looking to buy a new car in a dealership from Puddy, his mechanic and Elaine's boyfriend at the time (George does a hilarious candy bar lineup, but I'll talk about that one another time). Anyway, Elaine is trying to break up with Puddy, and she's trying to convince Jerry (and herself) that their relationship has finished in one mighty blow. Jerry says there's no way that's possible and that: "breaking up is like trying to tip a soft drink machine over - you can't do it with... ...»

Nurturing Techniques To Raise Your B2B Lead Conversion Rates
The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate. Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in. Running a lead generating campaign is easy, but if leads don't convert into business opportunities and those opportunities are not turned into deals, it is not worth the effort. ...»

Trump's Sneaky Little Marketing Tricks
Trump has been trumping a lot lately about whether Obama was born in the U.S. or not. Some may ask themselves - who cares? Well, if you want to learn a thing or two about marketing, then you should care - just watch the big man in the white house - he's one of the best self-marketers around. ...»

Best Customer Profiling Can Make - Or Break - Your Business
Business owners, especially those who have experienced success, understand that in order to stay ahead, it takes hard work & dedication to knowing their industry very well. It also takes knowing your customer base very well, and this is where best customer profiling comes into play. ...»

Why You Should Never Ask Your Market What They Want To Buy
If you want to REALLY know what people want to buy, then this article will explain why you should never survey them about it. Gary Halbert, the prince of print as they called him back in the day, used to lecture to marketing students. He wanted to show them that people don't really put their money where their mouth is, which could be hazardous for a marketer who wants to know what they really want to buy, so he asked the students: Who in here would prefer going to a play than going... ...»

Let Your Business Benefit From Clever Marketing Methods
There are few businesses in the world today that do not rely on some form of marketing. It is also true that few people do not own and work on computers. ...»

An Effective Way of Marketing Your Business
In a very competitive world businesses owners all understand that they have to come up with effective ways of marketing themselves and their businesses to the market they want to reach. You want to make a lasting impression in the market - you want potential clients to never forget who you are and what you do. ...»

Why Copycating Successful Sales Promotions Will Kill Your Business
Yeah, I know what you're thinking, but I'm not talking about any legal issues here, I have no clue about that. What this is all about is - If you or your marketer/copywriter is looking at current (or past) successful promotions and copying them "as is" and simply replacing the product and company names, then there's a good chance that your promotion is destined to bomb, regardless of the success of the original ad it was copied from, and this article will explain why - While watching the "Batman: The... ...»

Our Top 5 Signs That It's Time To Start Delegating
I can't believe it's November! The holiday season is already upon us again - where did 2017 go? ...»

Let's Talk Marketing Strategy
You're a new non-profit and wondering how you'll come up with money to support your cause, right? You've heard the hype about grants and loads of free federal money that are available to anyone willing to lend a helping hand in society, but have you done any serious investigation into the processes that sustain a non-profit in the long haul? Let's start with a few pieces of common misinformation: Grants are sustainable. ...»

George Costanza's School Of Marketing
George Costanza's Shockingly Effective Marketing Tactic. This selling tactic has been successfully used by some of the greatest direct response marketers and copywriters. ...»

Here's Some Great Marketing Advice I Got From The World's Most Feared Negotiator
Many businessmen believe facts and figures are what drive sales. Jim Camp, considered the world's most feared negotiator, claims that vision drives decision. In this article, you'll understand why that's true for any type of marketing message and sales transaction, regardless of your niche or services ...»

This Article Reveals The No.1 Reason Why People Buy
One of the most famous (and successful) direct response marketer asked his protege why people buy - wanna know the answer? Hint - It's NOT self-interest... In fact - I'm using it on you right now... ...»

What Are the Best Ways to Market iPhone Apps?
This article is going to highlight a few persuasive ways to market your iPhone applications successfully in today's vying business market. In today's tech-savvy and competing business market, this iPhone application development is one of the most lucrative and fruitful businesses. ...»

How To Deck Up Your App In Holiday Seasons To Fuel Up Engagement
This article recounts the proven ways to embellish an app and get it all geared up for the festive and holiday seasons. Whenever the holidays are around the corner and you own a business app, you would really want to see its engagement soaring up than to earn some more hard cash. ...»

Top Influencer Marketing Strategies for the Social Business
Influencer Marketing is a modern marketing technique in which concentration is mainly placed on particular individuals rather than the entire target market. These individuals, termed influencers, are identified as people having a profound influence on the marketing activities of many other potential buyers of a brand. The explosion of social media over the last ten years has remarkably revolutionized communication and is making a similar impact in the business world. ...»

Attractive Slogans and Taglines for Your Business
When it comes to marketing your business so that it stands out above other businesses (which you want because your business should be top of mind for other people when they happen to need what you are offering), there are some things that you will want to include in your marketing strategy, For example, slogans and taglines. Slogan versus tagline The first thing that you should understand is that a slogan and a tagline are not interchangeable. They are not one and the same. ...»

Getting Started With Automation - Who's Your Automation Champion?
We started talking last week about automation of tasks. At first glance, it seems like a daunting task. ...»

The Evolution of Influencer Marketing
Almost every one of us has already known Influencer Marketing, it has done a remarkable impact on today's marketing. Consumers now trust influencer marketing than any other marketing method, why? Because of its authentic message to everyone. The old or traditional marketing does still work but we can not deny the fact that most of the consumers were captivated already by influencer marketing, influencer marketing was controlled and run by "Influencers" we see throughout the social media, they outstand from any niche they are expert on. Now, in this article, let us talk about the evolution of influencer marketing. ...»

The 6 Things You Got Wrong About Teenagers
Just when you thought you understood teenagers, this year's YOUTH MARKETING STRATEGY CONFERENCE chucked it all up in the air to scatter it back-down over the floor like a cluttered teenage bedroom. Here's a taster of where marketeers have been going wrong... ...»

3 Surefire Ways to Boost Popularity of Your App Post Launch
This article helps you to fine-tune your knowledge about the tricks and tips to deploy for increasing popularity of your mobile app and maximize the number of downloads. Android phones presently secure the top rank in terms of smartphone operating systems which, enjoys the biggest chunk of the mobile market. ...»

Content Marketing: What Content Marketers Need To Do And What Not To Do
As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal. This is easier said than done especially with limited marketing budgets. With the increasing cost and competitiveness of television advertising or other conventional forms of marketing such as exhibitions and trade shows, digital marketing- in particular, content marketing- has become the go-to avenue for marketers to engage with their target audience at relatively lower costs. What exactly does it take to succeed with content marketing? Or, even avoid failure with it? In this article, we look at some do's and don'ts of content marketing, based on valuable insights, suggestions, and tips offered by several experts in the Harvard Business Review. ...»

Simple Steps to GDPR Compliance
Preparing your business for GDPR implementation in May 2018? Here's what you should know, along with simple steps to help ensure compliance. ...»

Marketing Ideas for the Playful Company
Some companies prefer a more relaxed or playful approach to their marketing plans. This type of marketing plan could appeal to younger generations and to people who don't like to see the company just marketing and mentioning what they do. ...»

How To Ensure That Your On-Demand App Can Grab the Attention of Millennials
The article highlights the key tricks to make sure that a mobile app is efficient enough in nailing the attention of millennial in the digital era. Millennials or so-called the smartphone generation are the primary audience of every app maker and marketers out there. ...»

Influencers Vs Brand Ambassadors Vs Brand Advocates
Brand Advocates, Brand Ambassadors, and Influencers are popular these days. These words are conversely used but you must know that aside from their spellings, they have a lot of differences in the influence and industry they are in. What are their cons and pros if they are being used what can they do for a brand in order for them to get paid? These are the insights you will find in this article. ...»

Not All Contractors to Create Your Exhibits Offer the Same Thing
When you look at exhibition contractors, you need to dig deep with what they can deliver. Anyone can talk a good talk, but can they back it up? Are they dedicated to helping you get results or do they just want to make money? ...»

Communication and Value Are Essential for Your Exhibition Stand Provider
The purpose of exhibition stand contractors is to offer you a chance to get your business recognized and to entice consumers. They have to bring it all to life with concepts and with creativity. ...»

Find the Best Contractor for Your Trade Show Needs
Finding the best trade show stand contractors for your needs is important. This is a fantastic way to get your business in the spotlight. Yet you will be at locations where there are many other businesses too. ...»

What Will Your Exhibit Look Like?
Going to trade shows can be a wonderful way to show people what you have to offer. Not just randomly people, but those who already have a vested interest in the types of items you offer. ...»

4 Ps of Social Marketing Strategy for a Good Cause
We are all familiar with the traditional 4 "P's" of marketing - Price, Product, Place and Promotion. The transformation is incremental. Kimberly Kadlec, former VP of global marketing at Johnson & Johnson, endorsed a fresh set of 4Ps for the Social Business, which she called Purpose, Presence, Proximity and Partnerships. ...»

The Power of Using the Winning Marketing Angle and How to Get It
In this article, the importance of including a marketing angle in any marketing and communications campaign is highlighted through a simple example. A marketing angle tricks the consumer's mind into choosing one product over others in the competition. ...»

Recipe To The Success of A Breakthrough Fitness App
This article attempts to describe the key elements to take into account to build a mobile app that perfectly serves the fitness requirements of people. Undeniably, mobile healthcare and fitness apps development soared in the recent years, making huge scopes for people to embark into a healthy living. ...»

4 Powerful Reasons to Opt for a Mobile App in eCommerce Business
This article is going to pinpoint a few persuasive reasons to enlighten you why mobile applications are vital for eCommerce businesses to sustain successfully in this vying business market. Long gone are those days when using smart phones was a part of leading a luxurious life. Nowadays, most of the tech-savvy people owns smartphones and tends to do most of the things using it. ...»

5 Killer Reasons Every Cafeteria Need to Have a Mobile App
While the mobile industry is mushrooming and mobile applications are becoming indispensable in businesses, this article turns to show why an app is necessary today for every cafeteria business out there to increase their footfall. Revolution in the mobile industry is in full-swing and apps are no longer an option for big-budget companies, but viable for almost all types and sizes of businesses. ...»

How A Vibrant Mobile App Acts As a Blessing For Beauty Salon Businesses
This article pinpoints the benefits that a successful beauty and salon business can have with a dynamic mobile app that is customer-centric and user-intuitive. Beauty spa or salon businesses are one the promising sectors in the healthcare province that is driven by repetitive services. ...»

6 WiFi Marketing Tips for Your Businesses
Do you offer free WiFi to your clients or customers? If no, you should consider WiFi marketing. As a matter of fact, guest WiFi can help you increase your sales provided it is used in an effective manner. Given below are a few marketing tips that can help you grow your start-up. ...»

6 Means of Storing Visiting Cards
What you do when you receive business cards? Learn best ways to store your visiting cards and retrieve whenever require. ...»

The All Important Business Card: Graphic Design For Small Businesses
A business card should have every piece of information essential for someone to interact and conduct business with your company or organization. Selecting the most appropriate graphics for the business card is about the mindset of the buyer and not the business owner. The look, feel and emotions tied to your business card are about the buyer, not you, the business owner. ...»

What Advantages Does 'Custom Built Design' Offer Over 'Do It Yourself' Modular Designs?
Most companies are faced with the dilemma of having to choose between these options at every exhibition. Making the right choice can sometimes mean the difference between success and failure. All three options are viable, but like most marketing tools, there is no single solution for everyone. If you are the marketing manager or have been given the responsibility of executing your company's exhibition projects, then this is your first hurdle. ...»

Why It Benefits to Design Your Own Umbrella
Designing your own umbrella can be a lot of fun. The large open space of the umbrella makes it possible to create a wide range of unique and colorful designs. ...»

Enjoy Great Brand Exposure With Promotional Umbrellas
Promotional umbrellas are one of the most effective options to achieve high visibility and create brand exposure for your message. There is an endless list of products that can be used for promotional purposes, but the large open size of an umbrella is difficult to overlook compared to small items, such as the custom pens. ...»

4 Benefits of Promotional Umbrellas
Many companies are starting to use the umbrella as a marketing product. They are relatively inexpensive, easily branded, and a practical item that continues to be used throughout the rainy season. ...»

Why Promotional Umbrellas Are Great Marketing Tools
Many of the most successful marketing techniques rely on a pattern of repetition. This involves items that are regularly in use such as the umbrella which make a practical tool on the wet and windy days. ...»

Increase Your Business ROI With Data Cleansing Solutions
Data is a very crucial now-a-days, it's very important to maintain and cleanse data on timely basis. Well maintained data can gain higher ROI for your marketing efforts. It is very essential that all organizations must have right data for their marketing drives from their large data sets, cleansing such large data sets must be a challenge but can be handled. ...»

What Makes An Effective Influencer?
We all agree that the ability to influence others is a highly advantageous characteristic. Influencers share a common set of attitudes which ensure consistent success. Building a strong relationship with your peers is an essential upon influencing their decisions. Because of that, we can say there is a certain power that comes with having influence over them, but what is power if there's an absence of trust? ...»

Thinking About Content Marketing
Content Marketing---blogs, newsletters, audio and video clips, photos and tweets that encourage an exchange of information between a business (or other organization) and its customers continues to dominate PR and other marketing campaigns. The format has greatly expanded the possibilities available to launch a product or promote a brand or special event and it continues to thrive in both B2B and B2C ventures, riding a wave of customer hunger for interaction and information. ...»

Why Umbrellas Make Great Corporate Gifts
When it comes to deciding on the right corporate gifts, it is important to consider the intended recipients. The most popular items are those that have the ability to appeal to the wider audience and have a functional or practical purpose. ...»

3 Reasons to Use an Umbrella As a Corporate Gift
If you are planning a company event, it can be difficult to decide on the most appropriate corporate gift to present to those attending. It is worth investing time on researching the right type of gift. ...»

Why Is Automation of Repetitive Tasks Essential to Your Business Productivity?
When we think about business tasks, and where our customers find value, we can confidently assume that what they will remember about your business transaction is how you made them feel, in fact what comes directly to mind is Maya Angelou's quote: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." So, let's think about that for a moment. ...»

How to "Passively" Access Customer Feedback Without Hassling Your Customers
Customer satisfaction survey participation is on the decline. By utilizing automatic speech recognition technology and aggregating online reviews, companies can collect "passive feedback" which can often serve as a more nutrient-rich source of customer data. ...»

Commercial Marketing - The Greatest Fishing Sport There Is
This article focuses on 6 fundamental questions a company should ask before creating new pieces of collateral or creating a new marketing campaign. It also looks at some of the common marketing mistakes companies make as they attempt to attract new business. ...»

Top 4 Mistakes People Make Using Roller Banner Stands
Roller banners have been a long favourite marketing tool at exhibitions, trade shows and in retail as part of a point of sale display. To get the best out of your roller banner, here are 4 common mistakes people make which lowers the success and life of roller banners. ...»

Treading Water Or Making A Splash?
It seems like a lot of businesses are treading water. They have a way of doing things, and they show up every day and keep on kicking and paddling in order to keep their head above water. Sometimes, they swim forward a little, almost by accident. They get some more clients or close a big deal. But that just means that they are now treading water in a deeper, wavier part of the ocean. It's a lot of hard work! And it's exhausting. Yet, it doesn't really feel like you are getting anywhere. ...»

6 Proactive Ways To Amplify The User Engagement of iPhone Apps
This article aims at enumerating some of the effective and prudent tactics to pep-up the level of user engagement of iOS apps. Studies on the mobile apps usage across countries disclosed that users intend to abandon a lot of apps after using once or twice. ...»

Role of Product Prices and Quality in Marketing
Marketing in the 21st century has grown very complex. Apart from great marketing techniques and the right methods to reach your target market, you also need a great product to sell profitably. Product quality and pricing strategy are inherent to marketing and require careful focus if a brand wants its product to be successful. Several brands have used their pricing strategies to create a specific kind of image. Here is more on how pricing and product quality help with marketing through the example of some brands that rock in the market. ...»

Are You an "Insy" or an "Outsy"?
I don't know if there is a scientific correlation between belly-button types and personalities but casual observation tells me that belly-buttons and personality types follow the same distinctive patterns - both belly-buttons and personalities come in "insy" and "outsy" variations. Just as there are "insy" and "outsy" belly-buttons, there are inner-directed and outer-directed personality types. ...»

How to Work With Influencers
Influencers are everywhere. So much so, they're now a mainstream marketing avenue. When collaborating with influencers how you work with them is as important as who you choose to work with. ...»

A Beginner's Guide to Business Analytics
Business Analytics is the practice of iterative, methodical exploration of an organization's data, with an emphasis on statistical analysis. It is used by companies committed to data-driven decision-making. ...»

Rotting Lumber, Rusty Hammer, and Angry Dad
I started hearing some banging and sawing and the noise of neighborhood children having serious fun a few months ago. Curious I followed my ears into the woods near my house and found them hard at work trying to build something. I had an immediate memory-flashback to my youth, and to my early parenting years watching my own young children. ...»

5 Ways to Generate Fresh Ideas for New Products
Maybe you've heard that there's nothing new under the sun. That may or may not be true but it will depend on you and your creative juices. In order to find new ideas for products that your customers will love, you don't have to reinvent the wheel you just have to discover unique ways to make it roll better. With that being said here are five ways that will assist with product generation for your business. ...»

What The Best Content Writing Companies Should Offer You
When you are hiring a content writing company, are you getting all the services you need? Read this article to discover the services that you require to make the most out of your content. ...»

Generating Revenue With Account-Based Marketing
Account-based marketing, one of the most hyped buzz word in the current business world. An insight into how account-based marketing is helping marketers across the globe in generating revenue in the current competitive business scenario. ...»

6 Benefits Of Using Custom Design Umbrellas
Many advertisers are seeking low-cost promotional gifts that not only give a great impression, but can also be effective at advertising a brand. One of the most popular choices is the custom umbrella. ...»

Creating Unique Designs With Promotional Rain Umbrellas
Umbrellas not only give protection from the unexpected downpours, but also make a very effective product to act much like a mobile advertising billboard. The logo imprinted or custom umbrella is one of the top ten most effective marketing tools that businesses can use. ...»

Let Us See How B2B List Providers Can Help Marketing and Sales Efforts
Do you have any idea about how can B2B list providers help sales and marketing personnel's in achieving their business ROI?. Well, B2B list providers help you in reaching out to your target universe. They provide you with the list of every possible lead in the given market or industry. ...»

Five Marketing Lessons From Game of Thrones
Game of Thrones has delighted millions of people around the world. Westeros has become the talking point with its in-fighting, drama and violence. But, with all that also comes some important marketing lessons to be learnt. ...»

Getting Personal in Business
In an era of information overload, consumers need to make quick decisions on whether they are truly interested in your brand message and a big part of that interest is driven by the connection they feel with you. In short, you need to start getting personal in business. And what I have found to be the best way of doing that is through video marketing. YouTube, which is rated the No. 2 search engine in the world, processes more than three billion searches a month with 100 hours of video uploaded every minute. Yet the mention of video marketing to business people is usually met with deafening silence followed by a shuffling towards the more traditional methods of boosting client rapport. Getting up close and personal on video can instil both fear and apprehension in those facing the camera but, trust me, the rewards are manifold. So here are four key reasons why you should start using video marketing to get personal in business ...»

Why Focusing Your Marketing on Millennials Is Beneficial
The fact is that millennials are a significant part of our population and a significant part of the market. If you market your brand to other groups and you disregard millennials (for whatever reason), you are doing your business a great disservice. ...»

Humans, We Have A Problem - Big Data
Currently, we are awash in Big Data, it's everywhere, totally pervasive and quite frankly a little overbearing as corporations and governments collect ALL of our person measurements and vital statistics. Worse, we have folks who don't know what to do with it all, but know somehow in the future all that data they've collected will be worth something? Will it - in what form? In its current format or some other future format which is non-importable? Many grocery store chains collect data on our purchases and have for a decade or more, and all that old data is pretty irrelevant to our purchases today, and most of that old data is in an unusable format. ...»

Small Company Marketing And Marketing Communications - Optimizing Planning And ROI In The Short Term
Frequently, newer B2B and B2C companies lack the resources and expertise to profitably develop marketing and marketing communications strategies, plans and executions necessary for their growth. Add to this, the explosion of digital marketing choices in the overall marketing process and managers are confronted by a dizzying web of decisions. This increases the importance of understanding and determining the ROI of marketing dollars, much less how to improve it. This article provides thoughts on how to improve ROI in the short term before committing to a lengthy program. ...»

How To Make Customers Fall In Love With Your Products Through Packaging
Custom boxes for products are unique packaging boxes created to secure products and help businesses to achieve their marketing and sales goals. What makes custom packaging boxes unique is that you can have them designed in any shape, sizes, or color according to the client's requirement. These boxes are also created from the scratch to add more value to the product and make it stand out of the crowd. ...»

Price Evaluating Is a Fundamental Concentration of Market Research
Price evaluating is a fundamental concentration of market research. The point of it is not to discover what customers like, but rather, to establish what they are willing to pay for any given item. Once this price is established, specialists use this data to settle on the perfect price for that specific item. There are four primary strategies that analysts use to set up this perfect price: Conjoint Analysis, the Brand-Price Trade-Off, the Gabor-Granger system, and the Van Westendorp Price Sensitivity Monitor. ...»

6 Pertinent Performance Metrics To Gauge SEO Success of eCommerce
This article enumerates the key parameters that can measure the success of eCommerce sites and how they help business owners to track their progress to the goals. Creating an eCommerce site isn't just enough, but it needs consistent speculation and evaluation whether the site is achieving towards its SEO goals. ...»

Top Marketing Strategies To Boost Up Your Business Growth
Growing a business is not easy as 1, 2, 3. First of all, you need a great idea and then from there you will need to discover a profitable niche, you can't just enter a business and say "hey, this business is going to have huge profit," define a target demographic and have something of value to sell them. Without right marketing strategies to boost up your business growth, your idea of having good and huge profits is impossible. ...»

Audience Definition - What Your Marketing Agency Needs To Know
Every business goes through the process of trying to understand the best way to reach the public because by understanding how best to reach them, a business can best put together a plan to target the public a bit more specifically. Therein lies the significance of audience definition, sometimes known as customer segmentation. ...»

Brands In The Soil
Rush in the metro is normal in the early mornings and late evenings. While traveling everyone feels the heat of the crowd, but they forget that more than 70% Indians still live in villages. They forget how much villagers are suffering in rural with the lack of opportunities. And now even the rural part is developing very fast. In fact rural development has become a social responsibility for the corporate houses. Still there are much isolated areas and rural development is booming like never before. ...»

10 Proven Tips To Magnify Your App's Popularity in App Stores
This article is a key take on the itsy-bitsy yet highly effective techniques to scale up an app's position in the app stores that raises it chances of download by multiple times. With about millions of apps strolling in the several app stores and hundreds of apps getting submitted daily, isn't it obvious that the app space is the toughest and competitive one? Apps stores namely Apple's App Store and Android's Play Store are unquestionably the two most prominent app stores at present that feature million of astounding apps and represent the greatest malls of the technology world. ...»

Is Marketing Your Small Biz to Millennials Worth It?
Millennials differ from their generational cohort predecessors, and can be characterized by a preference for a flat corporate culture, an emphasis on work-life balance, products that accommodate and social consciousness the Millennial influence is here to stay. Whether you care to believe it or not what millennials want matters, and yes, it does affect your small business. ...»

The Name Is the Game
As humans, we seem to be hard-wired to respond to our name. Almost the first thing a new baby reacts to is the sound of its name. That infant hears their name repeated so often it is imprinted into the child's unconscious. Adults respond to their name, whether printed or spoken, in exactly the same way. ...»

Business Cards: Professional & Marketing Purposed
Professional business cards require a certain level of expectation that cannot display any pizzazz but has to clearly be, professional. Is your card supposed to inform your recipient of your contact information or does it promote a product or service? If a product or services does it show a WOW!? ...»

Great Marketing Ideas That Almost Worked
When it comes to advertising a product, a marketing company can sometimes come up with a great out of the box campaign that is bound to bring attention to the product. Other times, a great marketing idea becomes a failure due to unforeseen events or lack of details. This article will show two examples of great ideas that almost worked. ...»

Learn More About Information Marketing
If you are on this page, you are trying to find out what information marketing is. What does this term stand for? What is it about? This term has many other names, such as information products. People have been struggling to find out what exactly the term means. As a matter of fact, this is one of the best businesses in the world. Read on to know more about it. ...»

Why Influencer Marketing Works
Recently, consumers choose authenticity over traditional advertising models, they need reviews, ratings, and testimonials from the brand users. People need to be sure that they'll buy an effective product from a certain brand. ...»