Business Books

Business Books

Business Books

The finest business books available anywhere!
Business Books
Business Books From ideas on technology, internet resources, and online marketing to in-house tools you can use for team-building, management, and administration, you will find everything you need in these books to make a growing, profitable, and cutting edge business.
 
You will find answers to questions like:
  • Where is my business going?
  • How much control will the next generation will have on my business?
  • Why am I experiencing a slump in business?
  • How can I create a team that works for me, not just under me?
  • What are the upcoming trends for business in technology?

For current articles on growing trends in the marketplace and fresh ideas on how to grow your business, take a look at the business blogs listed below the books.
 
Items (51)
A Whole New Mind: Moving From the Information Age to the Conceptual Age
In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.
•  Hardcover
•  Paperback
 
AA Test Product 1
Short
US $55.00
•  Yahoo
 
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
By Seth Godin
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand - painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
•  Hardcover
•  Kindle Edition
 
B2B Means Back to Basics: Whether It's the Net or Whether It's Not, Business Is Business
By Bill Quain
"Whether it's the NET, or whether it's not, business is business, in case you forgot!"

It is easy to get lost in the maze of technological advances and super-charged marketing efforts of today's modern business climate. But, businessman Bill Quain will help get you back on track. Bill starts by asking, “What business are you really in?” and then takes his audiences on a journey to rediscover their customers, their teammates and the goals of their businesses. This is a top-notch session by a true professional.
•  Paperback
 
Bag the Elephant!: How to Win and Keep Big Customers
Bag the Elephant! is more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that show you how to put the strategy to work.
•  Hardcover
 
Business by Referral : A Sure-Fire Way to Generate New Business
By Ivan Misner
For any business person who has suffered from the "common cold call," Misner and Davis' book is the cure. Getting business through referrals-from satisfied customers, peers and colleagues, vendors, even your hairdresser-is certainly a smarter way to sell. Misner, the originator of Business Network International, and Davis, a motivational speaker and consultant with Drake Beam Morin, show you how in their friendly, well-organized manual.
•  Paperback
 
Competing on Analytics
We all know the power of the killer app. It's not just a support tool; it's a strategic weapon. Companies questing for killer apps generally focus all their firepower on the one area that promises to create the greatest competitive advantage. But a new breed of organization has upped the stakes: Amazon, Harrah's, Capital One, and the Boston Red Sox have all dominated their fields by deploying industrial-strength analytics across a wide variety of activities. At a time when firms in many industries offer similar products and use comparable technologies, business processes are among the few remaining points of differentiation--and analytics competitors wring every last drop of value from those processes.
•  Hardcover
 
Conversations with Millionaires: What Millionaires Do to Get Rich, That You Never Learned About in School!
Inside Conversations with Millionaires you'll discover the amazing secrets of nine successful, self-made millionaires.  Secrets that can get you all the success and happiness you could ever want.  Plus, these secrets can help you eliminate years of struggle and wasted effort and make you an absolute fortune... just like they already have for thousands of others!
Discover secrets like:
  • The two best ways to triple your income and double your time off
  • Simple success secrets that launched a billion dollar empire
  • How to set up your business so it gives you freedom to live your dreams
•  Paperback
•  Audio Cassette
 
Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business
As in his other books, Lencioni provides a framework for his groundbreaking model, and makes it applicable to the real world.  Death by Meeting is nothing short of a blueprint for leaders who want to eliminate waste and frustration among their teams, and create environments of engagement and passion.
•  Hardcover
•  Audio CD
 
E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
By Michael E. Gerber
The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.
Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine!
•  Hardcover
•  Paperback
•  Audio CD
 
Entrepreneur Magazine
Entrepreneur magazine is for businesses owners, offering inspiration and information on marketing, management, technology, the latest trends and strategies.

Articles, interviews, business profiles, financing, marketing, advertising and legislative news of note aimed at the small business owner or those planning to start a new or additional business.
•  Magazine Subscription
 
Fish! A Remarkable Way to Boost Morale and Improve Results
Addressing todays work issues (including employee retention and burnout) with an engaging metaphor and an appealing message that applies to any sector of any organization, Fish! offers wisdom that is easy to grasp, instantly applicable, and profound: the hallmarks of a true business classic.
•  Hardcover
•  Audio CD
 
Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance
How can you actually apply your strengths for maximum success at work? Research data show that most people do not come close to making full use of their assets at work -- in fact, only 17 percent of the workforce believe they use all of their strengths on the job. Go Put Your Strengths to Work aims to change that through a six-step, six-week experience that will reveal the hidden dimensions of your strengths. Buckingham shows you how to seize control of your assets and rewrite your job description under the nose of your boss.
•  Hardcover
•  Audio CD
 
Good to Great: Why Some Companies Make the Leap... and Others Don't
By Jim Collins
Jim Collins asked the question, "Can a good company become a great company... how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible. Collins began by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11 well known companies and discovered common traits that challenged many of the conventional notions of corporate success. Going from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or a fine-tuned business strategy. But instead a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come.
--Harry C. Edwards
•  Hardcover
•  Audio CD
•  Audio Cassette
 
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer.
•  Hardcover
•  Audio CD
•  Audio Cassette
 
How to Get to the Top: Business Lessons Learned at the Dinner Table
Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? Then this is the book for you. In How to Get to the Top, bestselling author Jeffrey J. Fox combines his own experience as an extremely successful entrepreneur with lessons learned at the family dinner table by business leaders such as Howard Schultz, CEO of Starbucks; Tom Chappell, founder of Tom’s of Maine; Leslie Blodgett, CEO of Bare Escentuals; and George Steinbrenner, principal owner of the New York Yankees. The essential guide on how to get to the top -- and stay there.
•  Hardcover
 
How to Run Your Business Like a Girl: Successful Strategies from Entrepreneurial Women Who Made It Happen
By Elizabeth Cogswell Baskin
Do women really run their businesses differently than men? Yes! They do it by trusting their intuition, focusing on relationships, and putting more emphasis on life balance. In this book, successful entrepreneur Elizabeth Cogswell Baskin gives you the true, nitty-gritty details of what it really means to start and run a business like a girl, including:
  • The Labor Pains of a Successful Startup - Summoning the strength, endurance, and positive thinking necessary to breathe life into a new business.
  • Grab Your Partner and Do-Si-Do - Why a partnership might-or might not-be right for you.
  • How to Be the Boss Without Being a Bitch - Maintaining your authority while building supportive relationships with your team.
  • What Doesn't Kill You Makes You Stronger - Learn how others survived tough times-from financial woes to staff turnover.
•  Paperback
 
How to Succeed in Business Without Working So Damn Hard
A bestselling author and leading expert in the field of human performance reveals his innovative solutions for maximizing productivity, efficiency, and fun in the workplace
•  Hardcover
•  Paperback
 
Inc. Yourself: How to Profit by Setting up Your Own Corporation
Inc. Yourself is the longest-selling business book in continuous print in the history of trade publishing, with more than 500,000 copies sold since 1977. This "entrepreneurial classic" (CNBC) is now completely revised and updated-and available in a lower-priced paperback-to help new and recent entrepreneurs
•  Paperback
 
Inside the Magic Kingdom : Seven Keys to Disney's Success
By Tom Connellan

Now, the principles that drive the culture and phenomenal success of Disney are disclosed in this fun, easy-to-read book. Based on interviews and discussions with past and present Disney employees, it reveals seven key lessons that can be applied in any company and provides powerful examples that will help employees at any level become more customer focused.

•  Hardcover
 
It's in the Cards!
All that money you spend on advertising: does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspapers? Billboards?
To answer the question about your advertising, consider this: Which of the advertisements you use, when seen by one person, is most likely to result in business? The answer may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card.  When you hand someone your business card, you're setting in motion a chain of contacts that can become a new branch of your network. That's why you want your card to be attention-getting, pleasing, informative, and memorable - so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they'll remember you.
•  Hardcover
 
Ladies Who Launch: Embracing Entrepreneurship & Creativity as a Lifestyle
By Victoria Colligan, Beth Schoenfeldt, Amy Swift
Ladies Who Launch is the first company to define the feminine approach to launching a business and to make the connection between starting a business and bringing creativity into your life with self-esteem and happiness.  The nationally acclaimed Ladies Who Launch program has enabled thousands of women across the country to break out of 9-5 and thrive in entrepreneurial enterprises that reflect their true passions, skills, and desires.  Located in more than 40 cities in the United States, the Ladies Who Launch incubators – workshops that give women the support and encouragement they need to embark on making their dreams reality – have inspired women to start businesses, grow existing companies, and tap into their creativity to develop essential services and products and enjoy the lifestyle of their dreams while doing it.
•  Hardcover
•  Audio CD
 
Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
By Robin Fisher Roffer
One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace.  For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.
•  Hardcover
•  Paperback
 
Mobilizing Minds: Creating Wealth From Talent in the 21st Century Organization
By Lowell Bryan and Claudia Joyce
Based on a decade of exclusive research, Lowell Bryan and Claudia Joyce of McKinsey & Company have come up with a simple yet revolutionary conclusion: Your workforce is the key to growth in the 21st century. By tapping into their underutilized talents, knowledge, and skills you can earn tens of thousands of additional dollars per employee, and manage the interdepartmental complexities and barriers that prevent real achievements and profits.  This can only be accomplished through organizational design and redesign. That's the new model for survival in the modern, digital, global economy. With the right design, your organization will have the capabilities to pursue whatever strategy is necessary to compete on any scale, react to any market change, leverage any opportunity, and sail past the competition.
•  Hardcover
 
Patrick Lencioni Library (Five Temptations of a CEO; Four Obsessions of an Extraordinary Executive; Five Dysfunctions of a Team; Death by Meeting)
This four-book set brings together Patrick Lencioni’s unique and best-selling leadership fables: The Five Temptations of a CEO, The Four Obsessions of an Extraordinary Executive, The Five Dysfunctions of a Team, and Death by Meeting.
•  Hardcover
 
Publish and Prosper: Blogging for Your Business
By DL Byron, Steve Broback
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.
•  Paperback
 
Secrets of Millionaire Moms
By Tamara Monosoff
What's the difference between the most successful mom entrepreneurs and you? They believed in their ideas enough to commit to them and even in the face of adversity rarely accepted “no” for an answer. In Secrets of Millionaire Moms, mom entrepreneur Tamara Monosoff interviewed some of the most successful “Millionaire Moms” of our time including the founders of Lulu's Desserts®, Baby Einstein®, Shabby Chic®, and Airborne Health®. What she learned will help you make that leap from great idea to booming business, including
  • Priceless advice about business management, finances, and growth
  • Tips on balancing the business with family
  • What inspired the Millionaire Moms to take action-and what keeps them going
•  Paperback
 
Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
By Patrick M. Lencioni
In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos, the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals.
•  Hardcover
•  Audio CD
 
Success Secrets of the Online Marketing Superstars
By Mitch Meyerson
E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent.  The challenge for all online business owners is how to attract new customers and stand out in today's cluttered marketplace.
•  Paperback
 
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world. Join Tim Ferriss as he teaches you:
  • How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
  • How blue-chip escape artists travel the world without quitting their jobs
  • How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
  • How to trade a long-haul career for short work bursts and frequent "mini-retirements"
  • What the crucial difference is between absolute and relative income
  • How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair
  • What automated cash-flow “muses” are and how to create one in 2 to 4 weeks
  • How to cultivate selective ignorance—and create time—with a low-information diet
  • What the management secrets of Remote Control CEOs are
  • How to get free housing worldwide and airfare at 50–80% off
  • How to fill the void and create a meaningful life after removing work and the office
•  Hardcover
•  Audio CD
 
The Accidental Millionaire: Leaping From Chance To Mastery In The Game of Life
By Stephanie Frank
ImagineYOU as a millionaire in your own business. Look through the eyes of The Accidental Millionaire, Stephanie Frank, as she takes you on a journey of triumph and tears, laughter and loss while building not one but two multi-million dollar service businesses. Read and learn as she gives you the insider scoop  the strategies, secrets and truth for what it REALLY takes to achieve success, make the right decisions, break through barriers and become the powerful leader of your life. You will laugh, you will cry  but most of all, you will be inspired to take action!
•  Hardcover
 
The Business Coach
By Bradley J Sugars

Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams. You'll learn:

  • The story of business basics for beginning and experienced business owners
  • How to pinpoint problem areas, develop winning strategies, and measure your progress
  • The secrets to true financial freedom by building a successful company that runs itself
•  Paperback
 
The Currency of the Future
By Brad DeHaven
Brad's message to the people is simple: No one can pay you what you're worth!  Only you can.

Our society is witnessing an explosion in non-conventional ways to answer the basic economic question, "How do I make a good living?"

The next ten years will reveal a tidal-wave of opportunities through technology in home-managed professions.  You can watch it happen around you, or use this book and learn how to participate and profit.
•  Paperback
 
The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools, and Societies
By Scott E. Page
The Difference is about how we think in groups--and how our collective wisdom exceeds the sum of its parts. Why can teams of people find better solutions than brilliant individuals working alone? And why are the best group decisions and predictions those that draw upon the very qualities that make each of us unique? The answers lie in diversity--not what we look like outside, but what we look like within, our distinct tools and abilities.
•  Hardcover
 
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
By Seth Godin
Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
•  Hardcover
 
The Emotional Intelligence Quick Book
By Travis Bradberry, Jean Greaves, Patrick Lencioni
In today's fast-paced world of competitive workplaces and chaotic personal lives, each of us is searching for effective tools that can make our schedules, behaviors, and relationships more manageable. The Emotional Intelligence Quickbook shows us how understanding and utilizing emotional intelligence can be the key to exceeding our goals and achieving our fullest potential.
•  Hardcover
 
The Five Temptations of a CEO: A Leadership Fable
Absorbing, compelling, and utterly memorable, The Five Temptations of a CEO is like no other business book that's come before. Author Patrick Lencioni -- noted screenplay writer and sought-after executive coach -- deftly tells the tale of a young CEO who, facing his first annual board review, knows he is failing, but doesn't know why.

"This book provides extraordinary insight into the pitfalls that leaders face when they lose sight of the true measure of success: results. This model is required reading for my staff."--Eric Schmidt, chairman of the board and CEO, Novell
•  Hardcover
•  Audio CD
•  Audio Cassette
 
The Four Obsessions of an Extraordinary Executive: A Leadership Fable
By Patrick M. Lencioni
In this stunning follow-up to his best-selling book, The Five Temptations of a CEO, Patrick Lencioni offers up another leadership fable that's every bit as compelling and illuminating as its predecessor. This time, Lencioni's focus is on a leader's crucial role in building a healthy organization--an often overlooked but essential element of business life that is the linchpin of sustained success. Readers are treated to a story of corporate intrigue as the frustrated head of one consulting firm faces a leadership challenge so great that it threatens to topple his company, his career, and everything he holds true about leadership itself. In the story's telling, Lencioni helps his readers understand the disarming simplicity and power of creating organizational health, and reveals four key disciplines that they can follow to achieve it.
•  Hardcover
 
The Great Connection
By Arnie Warren
"Defines explanations for your own successes and failures. I recommend this for anyone who deals with people."   ~ Hank Goldberg"
•  Paperback
 
The Leader of the Future 2: Visions, Strategies, and Practices for the New Era
The Leader of the Future 2 follows in the footsteps of the international bestseller The Leader of the Future, which has been translated into twenty-eight languages, and is one of the most widely distributed edited collections on leadership to date.

In twenty-seven inspiring and insightful essays, this book celebrates the wisdom of some of the most recognized thought leaders of our day who share their unique vision of leadership for the future.

•  Hardcover
 
The Leadership Fables of Patrick Lencioni, Box Set, contains: The Five Temptations of a CEO; The Four Obsessions of an Extraordinary Executive; The Five Dysfunctions of a Team
This set brings together all three of Patrick Lencioni’s successful leadership fables: The Five Temptations of a CEO, The Four Obsessions of an Extraordinary Executive, and The Five Dysfunctions of a Team. Each book combines an engaging fictional story with insightful analysis to address some of the major obstacles facing leaders today. 
•  Hardcover
 
The One Minute Entrepreneur
By Ken Blanchard, Don Hutson and Ethan Willis
In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One Minute Manager), Don Hutson, CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one man’s challenges in creating his own business. Through a powerful and engaging narrative, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, we learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service. In addition, the book offers invaluable advice, delivered through One Minute Insights, from such entrepreneurs and thinkers as Sheldon Bowles, Peter Drucker, Michael Gerber, and Charlie “Tremendous” Jones.

Today, in the midst of the largest entrepreneurial surge in U.S. history, four out of five small businesses continue to fail. THE ONE MINUTE ENTREPRENEUR offers businesspeople and would-be entrepreneurs a treasure trove of wisdom on how to think, act, and succeed in creating and sustaining a business, no matter what their industry.
•  Hardcover
•  Audio CD
 
The Portable Coach: 28 Sure Fire Strategies For Business And Personal Success
By Thomas J. Leonard and Byron Larson

How attractive are you? No, not your looks, but rather your ability to attract abundance into your life -- whether in the form of success at work, solid and rewarding friendships, blue-chip clients, higher income, richer life satisfaction, deeper relationships, or more opportunities for personal and professional growth.

Isn't it time you stopped grasping for success and started attracting it?

•  Hardcover
•  Audio Cassette
 
The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day
By Tim Templeton
Like Who Moved My Cheese?, this book is a management tome in the form of a simple, readable narrative. This first title in the Ken Blanchard Series weaves a handful of business principles into the story of a disheartened businesswoman, Susie McCumber, and her desperation to boost her career. Along the way she meets a spiritual and corporate mentor, who spews various prescriptions that aren't all that shocking: business is about relationships; create a massive network; "Keep in touch, consistently, personally and systematically"; and so on. Templeton, CEO of San Diego-based training firm MasterTrack, engagingly uses fiction to espouse his own company's principles. It's a basic story, occasionally trite, but it's slickly written and works beautifully as something that's easy to gobble down in one sitting.

From Publishers Weekly
Copyright 2003 Reed Business Information, Inc. --This text refers to the Hardcover edition.
•  Hardcover
•  Paperback
 
The SPEED of Trust: The One Thing that Changes Everything
From Stephen R. Covey\'s eldest son comes a revolutionary new path towards productivity and satisfaction. Trust, says Stephen M.R. Covey, is the very basis of the new global economy, and he shows how trust—and the speed at which it is established with clients, employees and constituents—is the essential ingredient for any high–performance, successful organization.
•  Hardcover
•  Audio CD
 
The World Is Flat: A Brief History of the Twenty-first Century
What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet.  Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim, in his new book, The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn\'t going to be flat, it is flat, which gives Friedman\'s breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.