Marketing

		Marketing has been taken to new levels with the growth of technology. These books will keep you up-to-date with the next generation of marketing, technology, and lead generation.

Items (31)

Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business)

By	Sephanie Diamond

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.

Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:

-Working with social networking sites
-Creating mindmaps
-Selling your story in a compelling way
-Choosing the right tactics
-Choosing the right tools
-Evaluating customer actions
-And much more

For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.

• Paperback

A Whole New Mind

Starring	Daniel Pink
Directed by	Joe Brandmeier

Just as we were getting used to the information age, Daniel Pink tells us that it is ending. With it goes our focus on charts, statistics, and linear thinking. Traditional "left-brain" activities like logic, analysis, and repetitive production are being turned over to robots, computers, and offshore labor. The valued skills of 21st century will be those of the right brain: empathy, design, synthesis, and contextual thinking. Author and lecturer Daniel Pink tells you how abundance, Asia, and automation are changing the world, why "routine" is the scariest word in the English language, how old line companies like GM and Proctor & Gamble are responding and what six abilities matter most in the emerging age. Daniel Pink completed law school and passed the bar, but is proud to say that he has never practiced law. What he has done is write best-selling business books, work in the White House and as a Senate staffer, advise Fortune 100 companies, provide business analysis on TV and radio, and write for the New York Times, Harvard Business Review, and Wired Magazine. Bonus materials include in-depth interview, audience Q&A session, and more!

• DVD

A Whole New Mind: Moving From the Information Age to the Conceptual Age

In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.

• Hardcover
• Paperback

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

By	Seth Godin

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand - painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.

• Hardcover
• Kindle Edition

Bag the Elephant!: How to Win and Keep Big Customers

Bag the Elephant! is more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that show you how to put the strategy to work.

• Hardcover

Blogwild!: A Guide for Small Business Blogging

By	Andy Wibbels

The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.

• Hardcover

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.

• Hardcover

Business by Referral : A Sure-Fire Way to Generate New Business

By	Ivan Misner

For any business person who has suffered from the "common cold call," Misner and Davis' book is the cure. Getting business through referrals-from satisfied customers, peers and colleagues, vendors, even your hairdresser-is certainly a smarter way to sell. Misner, the originator of Business Network International, and Davis, a motivational speaker and consultant with Drake Beam Morin, show you how in their friendly, well-organized manual.

• Paperback

Citizen Marketers: When People Are the Message

By	Ben McConnell, Jackie Huba

As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

• Hardcover

Competing on Analytics

We all know the power of the killer app. It's not just a support tool; it's a strategic weapon. Companies questing for killer apps generally focus all their firepower on the one area that promises to create the greatest competitive advantage. But a new breed of organization has upped the stakes: Amazon, Harrah's, Capital One, and the Boston Red Sox have all dominated their fields by deploying industrial-strength analytics across a wide variety of activities. At a time when firms in many industries offer similar products and use comparable technologies, business processes are among the few remaining points of differentiation--and analytics competitors wring every last drop of value from those processes.

• Hardcover

Flight Plan : How to Achieve More, Faster Than You Ever Dreamed Possible

By	Brian Tracy

A wise man once told me, Success is goals; all else is commentary. To achieve greatly, you need clear goals, plans, and schedules to get from wherever you are today to wherever you want to be in the future. You need a flight plan that you file before you begin and that you use to guide you on your journey. You must then have the courage to take off, to step out in faith with no guarantees of success. On your journey, you must be prepared to make continual course corrections. And especially, you must resolve in advance that you will keep going until you reach your destination. There are twelve steps you can take on your journey toward greater happiness, health, and prosperity than you have ever enjoyed before. By following these steps, you can take complete control of your life, activate all your mental powers, become the person you want to become, and increase the likelihood that you will reach your destination on schedule. Read the Book to get to know the 12 steps.

Brian Tracy is one of Americas top business speakers, a bestselling author, and one of the leading consultants and trainers on personal and professional development in the world today. He addresses 250,000 people each year on subjects ranging from personal success and leadership to managerial effectiveness, creativity, and sales. He has written more than thirty books and has produced more than three hundred audio and video learning programs. Much of Brian's work has been translated into other languages and is being used in fifty-two countries. He is coauthor, with Campbell Fraser, of the Advanced Coaching and Mentoring Program and the Coaching Excellence Program. Brian has consulted with more than one thousand companiesIBM, McDonnell Douglas, and the Million Dollar Round Table among themand has trained more than 2,000,000 people personally. His ideas are proven, practical, and fast acting. His readers, seminar participants, and coaching clients learn a series of techniques and strategies that they can use immediately to get better results in their lives and careers.

• Paperback

Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches

Get Clients Now! empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action.

• Paperback

Guerrilla Marketing Attack

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

• Paperback

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer.

• Hardcover
• Audio CD
• Audio Cassette

How to Work a Room, Revised Edition: Your Essential Guide to Savvy Socializing

By	Susan Roane

This is the fully revised and updated edition of the ground–breaking self–help book on improving communicating and socializing skills in business and life. How To Work A Room lays down the fundamentals for savvy socializing, whether at a party, a conference, or even communicating online. RoAne clearly shows how to overcome the five roadblocks that keep most people from making new contacts; mix chutzpah and charm to start and end conversations smoothly; know when to use humor––and when not to; and follow simple rules of etiquette. Incorporating years of feedback from hundreds of presentations, as well as anecdotes from around the globe, RoAne keeps How To Work A Room fresh and on target. New chapters include: strategies starting, maintaining, and exiting conservations; and advice on commutating effectively in today's tech driven world.

• Paperback

Inside Steve's Brain

By	Inside Steve

“Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chronicled Apple in previous books (The Cult of Mac), attempts to plumb the depths of Jobs’s prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs’ life, including his demeaning and ferocious interactions with employees, his relentless high-mindedness and fanatical attention to detail, clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesn’t penetrate the Mac man’s psyche too deeply, and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander, those searching for a telling portrait of Jobs’s management style and its impact on Apple will not be left wanting.”
--Publisher’s Weekly(Apr.)

• Hardcover

It's in the Cards!

All that money you spend on advertising: does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspapers? Billboards?
To answer the question about your advertising, consider this: Which of the advertisements you use, when seen by one person, is most likely to result in business? The answer may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card. When you hand someone your business card, you're setting in motion a chain of contacts that can become a new branch of your network. That's why you want your card to be attention-getting, pleasing, informative, and memorable - so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they'll remember you.

• Hardcover

Publish and Prosper: Blogging for Your Business

By	DL Byron, Steve Broback

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

• Paperback

Purple Cow

By	Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
--This text refers to the Hardcover edition.

• Hardcover
• Paperback
• Kindle Edition

Realty Blogging

By	Richard Nacht, Paul Chaney

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

• Paperback

Search Engine Optimization For Dummies, Second Edition

By	Peter Kent

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

• Paperback

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

By	Seth Godin

In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. "If your idea is great, people will find you," he advises. He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

• Hardcover
• Kindle Edition

Success Secrets of the Online Marketing Superstars

By	Mitch Meyerson

E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent. The challenge for all online business owners is how to attract new customers and stand out in today's cluttered marketplace.

• Paperback

The 25 Sales Habits of Highly Successful Salespeople

By	Stephan Schiffman

Noted sales trainer, Stephan Schiffman, succinctly describes 25 effective sales strategies that will build your customer base and increase your sales. This will boost your communications, planning, knowledge, rainmaking, visibility and confidence. A wonderful tool for new salespeople who must first learn the basics of selling, and for any established salesperson who needs a refresher!

• Paperback

The 25 Sales Strategies That Will Boost Your Sales Today!

By	Stephan Schiffman

Stephan Schiffman, America's #1 corporate sales trainer, delivers more of the simple, direct, easy-to-apply sales advice that has helped thousands of businesses around the world. He reveals 25 new sales-building strategies that he's developed and tested during his years of training top-notch salespeople. Put these effective, yet simple, strategies to work for you!

• Paperback
• Audio CD

The Breakthrough Company: How Everyday Companies Become Extraordinary Performers

By	Keith Mcfarland

This book analyzes how to grow your company into one with a much larger bottom line. McFarland studied 7,000 companies over five years to see how they grew and what pushed them from small to large companies. McFarland focuses on nine companies in particular--Chico's, Fastenal, and seven others--as he examines how they grew from garage operations into large corporations. Practical advice, case studies, and specific action steps are intertwined with the histories of the companies. McFarland reads his work smoothly as he enumerates both his action steps and his involvement in the growth of the companies.

• Hardback

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

By	Seth Godin

Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.

• Hardcover

The Tech-Savvy Real Estate Agent

By	Galen Gruman

Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you’re like most realtors you’ve probably only scratched the surface. In this easy-to-understand guide, author Galen Gruman draws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. You’ll learn what technology to use as well as what technology not to use,so that you’re certain to spend your tech dollars effectively.

• Paperback

Videoblogging For Dummies

By	Stephanie Cottrell Bryant

Grab Videoblogging For Dummies and put your videoblog on the fast track. You’ll see how to

Gather and use videoblogging tools
Decide what you want your videoblog to do
Plan content and edit your footage
Set up a video hosting account and post your videoblog
Create a complete “show”
Videoblog safely, without compromising your security or others’ privacy

• Paperback

$Where\'s Your WOW?: 16 Ways to Make Your Competitors Wish They Were You!$

Where\'s Your WOW?: 16 Ways to Make Your Competitors Wish They Were You!

By	Robyn Freedman-Spizman

Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name.

Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to:

Envision your success
Find your unique edge--and sharpen it
Know your customer
Apply to the present what you learn from the past
Create alliances
Hire people smarter than you
Spread the word
Stay hungry
Put people first
Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some “magic formula,” but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.

• Hardcover

Branding and Marketing Mastery: A Guide To Getting It

By	Cheri Alguire, Dawn Andrews, Julie Bartolome, Jane Lee Williams, Kim Lysik Di Santi, Mary Ellen Merrigan, Miriam Reiss, Marilyn Schwader and Judy Winslow

US $14.95

• Order a signed copy of Branding and Marketing Mastery now with FREE shipping!

Sales and Marketing Information blogs
Know Your Target Market
Get a grasp on generational marketing with this guide to demographics.

Market Your Way To the Top
Never stop thinking about marketing--it's the best way to grow your business.

Target Moms' Buying Power
Learn the top 5 ways to maximize sales from this enormous market.

Become an Industry Expert
Offering your wisdom to the media is a great way to further your brand.

5 Branding Myths Debunked
Don't get tripped up by these common misconceptions.

What's the Pulse of Your Market?
Surveys and polls give e-mail marketers a read on customers' needs

3 Tips for Successful Green Marketing
If you're jumping on the green bandwagon, do it practically.

Wallstreet News
Caution Reigns In Asia
Tokyo shares were down on large share placements. Hitachi gained on production plans; Toyota slid on U.S. sales.

Asia Awaits U.S. Jobs Data
Tokyo shares traded flat in the morning. Hitachi gained on production plans; Toyota slid on U.S. sales.

Global Lending Drought Continues
Syndicated loan volume drops 49% for first half of year.

Somebody's Lying About BofA
Contradicting others, Bernanke denies threatening to sack the bank's chief in order to ensure the Merrill deal.

The Fed's Merrill Secrets
Bernanke must convince Congress this Fed didn't hide Merrill's losses from other regulators or Bank of America.

Sales/Marketing blogs and articles
Celebrity Business Bombs
It takes more than a pretty face and marquee name to run a thriving business. Just ask these chastened glitterati.

Sweet Talker
Jacques Torres' showmanship sets him apart in the chocolate market.

All The Ways Your Laziness Is Costing You
A collection of financial improvements you can make right now--minimal sweat required.

The $9.5 Billion Gay Marriage Windfall
If same-sex marriage were legalized nationwide, the lackluster wedding industry would perk up fast.

Will Your Product Sell?
In Context Solutions wants to revolutionize how packaged goods companies test their marketing strategies.

Bootstrapped
Peter Limmer's high-end hiking boots stand apart in the shrinking U.S. footwear industry.

Married Celebrity Entrepreneurs
These dynamic duos give new meaning to ''power couple.''

Business Marketing and Networking blog/article
Communications - Latest 7 Proven Secrets to Make Money With Marketing Communications
Marketing Communications, a strategic way to do market relevant activities to promote and cross promote your products and services effectively in your target market, establishes your expertise within your niche. Keep reading to learn...

Marketing - Revealed - 6 Persuasive Steps to Advance With Marketing
Using effective marketing techniques, your business soars. When you keep looking for people with a problem your products and services can completely solve, you do what prosperous businesses do. Masterfully market! The trick is...

Soft Sell Marketing As a Deep Paradigm Shift
Part and parcel of hard sell marketing is the belief in the necessity and benefit of competition. It has been assumed that competition is natural to being human and that it is competition that has created the wealth and prosperity we experience in America. The problem with competition is that it's usually understood as two competitors vying for a single prize. There can only be one winner. The intent is to outdo the competitor and prevent him or her from gaining the only prize.

Restaurant Marketing Plan - 3 Key Concepts
When writing a restaurant marketing plan, it is important to keep in mind why you are writing it. A marketing plan obviously outlines how your company will market its business but it is also important to keep in mind that marketing efforts are all created in order to generate business by articulating what and who your company is. In this sense, the marketing mix that your company chooses to employ should be an accurate representation of your company concept.

The Adjective of Your Marketing
Once you have identified your customer's needs, you need to communicate your offering in language that inspires them to take action. Both the restaurant and consumer paint industries know this very well.

Prevent Your Brochure From Appearing Mechanical
If you invest in brochure printing long enough, it is quite possible to develop a habit of having them appear mechanical. It is still easy to go for the old or usual way of printing with its nice clean steps and comfortable pre-set design.

Conference Organisers - Who Do I Choose?
Planning an important corporate event such as corporate party, a sales meeting, the annual year end party, trade show, a retirement party, a promotion party or any hospitality event for valuable clients can be a stressful and hard work. Not many companies have a person to leave all their duties and spend dedicated time to organise a conference. Nevertheless hosting one, organised with high standards can sometimes be vital for the business.