Marketing

		Marketing has been taken to new levels with the growth of technology. These books will keep you up-to-date with the next generation of marketing, technology, and lead generation.

Items (23)

A Whole New Mind: Moving From the Information Age to the Conceptual Age

In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.

• Hardcover
• Paperback

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

By	Seth Godin

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand - painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.

• Hardcover
• Kindle Edition

Bag the Elephant!: How to Win and Keep Big Customers

Bag the Elephant! is more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that show you how to put the strategy to work.

• Hardcover

Blogwild!: A Guide for Small Business Blogging

By	Andy Wibbels

The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.

• Hardcover

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.

• Hardcover

Business by Referral : A Sure-Fire Way to Generate New Business

By	Ivan Misner

For any business person who has suffered from the "common cold call," Misner and Davis' book is the cure. Getting business through referrals-from satisfied customers, peers and colleagues, vendors, even your hairdresser-is certainly a smarter way to sell. Misner, the originator of Business Network International, and Davis, a motivational speaker and consultant with Drake Beam Morin, show you how in their friendly, well-organized manual.

• Paperback

Citizen Marketers: When People Are the Message

By	Ben McConnell, Jackie Huba

As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

• Hardcover

Competing on Analytics

We all know the power of the killer app. It's not just a support tool; it's a strategic weapon. Companies questing for killer apps generally focus all their firepower on the one area that promises to create the greatest competitive advantage. But a new breed of organization has upped the stakes: Amazon, Harrah's, Capital One, and the Boston Red Sox have all dominated their fields by deploying industrial-strength analytics across a wide variety of activities. At a time when firms in many industries offer similar products and use comparable technologies, business processes are among the few remaining points of differentiation--and analytics competitors wring every last drop of value from those processes.

• Hardcover

Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches

Get Clients Now! empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action.

• Paperback

Guerrilla Marketing Attack

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

• Paperback

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer.

• Hardcover
• Audio CD
• Audio Cassette

It's in the Cards!

All that money you spend on advertising: does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspapers? Billboards?
To answer the question about your advertising, consider this: Which of the advertisements you use, when seen by one person, is most likely to result in business? The answer may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card. When you hand someone your business card, you're setting in motion a chain of contacts that can become a new branch of your network. That's why you want your card to be attention-getting, pleasing, informative, and memorable - so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they'll remember you.

• Hardcover

Publish and Prosper: Blogging for Your Business

By	DL Byron, Steve Broback

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

• Paperback

Purple Cow

By	Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
--This text refers to the Hardcover edition.

• Hardcover
• Paperback
• Kindle Edition

Realty Blogging

By	Richard Nacht, Paul Chaney

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

• Paperback

Search Engine Optimization For Dummies, Second Edition

By	Peter Kent

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

• Paperback

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

By	Seth Godin

In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. "If your idea is great, people will find you," he advises. He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

• Hardcover
• Kindle Edition

Success Secrets of the Online Marketing Superstars

By	Mitch Meyerson

E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent. The challenge for all online business owners is how to attract new customers and stand out in today's cluttered marketplace.

• Paperback

The 25 Sales Habits of Highly Successful Salespeople

By	Stephan Schiffman

Noted sales trainer, Stephan Schiffman, succinctly describes 25 effective sales strategies that will build your customer base and increase your sales. This will boost your communications, planning, knowledge, rainmaking, visibility and confidence. A wonderful tool for new salespeople who must first learn the basics of selling, and for any established salesperson who needs a refresher!

• Paperback

The 25 Sales Strategies That Will Boost Your Sales Today!

By	Stephan Schiffman

Stephan Schiffman, America's #1 corporate sales trainer, delivers more of the simple, direct, easy-to-apply sales advice that has helped thousands of businesses around the world. He reveals 25 new sales-building strategies that he's developed and tested during his years of training top-notch salespeople. Put these effective, yet simple, strategies to work for you!

• Paperback
• Audio CD

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

By	Seth Godin

Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.

• Hardcover

The Tech-Savvy Real Estate Agent

By	Galen Gruman

Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you’re like most realtors you’ve probably only scratched the surface. In this easy-to-understand guide, author Galen Gruman draws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. You’ll learn what technology to use as well as what technology not to use,so that you’re certain to spend your tech dollars effectively.

• Paperback

Videoblogging For Dummies

By	Stephanie Cottrell Bryant

Grab Videoblogging For Dummies and put your videoblog on the fast track. You’ll see how to

Gather and use videoblogging tools
Decide what you want your videoblog to do
Plan content and edit your footage
Set up a video hosting account and post your videoblog
Create a complete “show”
Videoblog safely, without compromising your security or others’ privacy

• Paperback

Sales and Marketing Information blogs
Good Customer Service Alone Doesn't Win Referrals
Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.

Teaching Old Dogs New Tricks
Understanding the changing face of journalism can be the key to getting more coverage for your business.

The Essentials of Guerrilla Marketing
Implement these building blocks to create a successful campaign.

The Key to Retaining Sales Talent
Good salespeople are worth their weight in gold. That's why it pays to reward them with a pair of golden handcuffs.

The Wisdom (or Not) of Non-Compete Contracts
Here are some things to consider before hiring your first salesperson.

Salespeople Don't Live Off Referrals Alone
Even if you're getting all the referrals you want, you still need to sell.

The Difference a Test Makes
5 steps for creating simple tests that improve e-mail marketing results.

Wallstreet News
Fed Brings Smoke And Mirror To Bear
The central bank gives Bear Stears assets a best-case scenario assessment.

Penn National's Silver Lining
LBO fails but big break-up fees ease the pain.

Crunch Still On, Banks Stay Tight
Canceled deals are a reminder of how little Wall Street is willing to lend.

Penn National Gaming Deal Done
The gaming and racetrack operator marks the latest LBO-deal to bite the dust.

Sponsor's Content: Power to Your People, Money in Your Pocket
Companies that enable employees to make decisions are three times more successful than competitors. Find out why.

Merrill's Garage Sale
Looking to raise billions in equity, John Thain may put stakes in Bloomberg and BlackRock on the block. And then what?

Sales/Marketing blogs and articles
No, Really, Thanks For The Help
Corner-office types can come in handy when closing a sale--if you don't let them screw things up.

When E-Mail Marketing Works And When It Doesn't
Wise words from online-marketing pro Thomas Harpointner, chief executive of AIS Media.

Should You Tack On A Fuel Surcharge?
Probably not--unless, of course, your energy bill is putting you out of business.

Yes, Even Small Companies Can Innovate
These three seemingly mundane businesses are living proof.

Sponsor's Content: Power to Your People, Money in Your Pocket
Companies that enable employees to make decisions are three times more successful than competitors. Find out why.

Crash Course In Crisis Public Relations
How to contain the problem before it does any real damage.

Entrepreneurs, Start Your Engines!
The second annual Forbes.com Boost Your Business contest is getting ready to roll.

Business Marketing and Networking blog/article
Are Your Marketing Materials Selling the Wrong Things?
A while back, I was once again staring at what I've found to be an all too common marketing problem. This one, innocent mistake causes you to immediately be guilty of multiple, costly marketing sins...

Most African Entrepreneurs Are Playing With the Mouth of Cobra
Do you know your customers are as poisonous, perhaps more than the deadly Cobra? Unfortunately, ignorance of this fact has caused the death or slow death of many businesses. Read to discover how to avoid this problem.

Marketing R&D Helps You Capture Consumers' Minds
Whatever you make or sell, minds are the real estate you want to claim for your product, service or brand! It's those tiny corners of consumers' minds you're after, those places in which, when they hear or think of cereal, automobiles, or computers, for example, they instantly think of a specific product, service or brand. Here's how to claim one of those corners - and make it exclusively yours?

Get on the 1st Page of Google For Free - Part 3
Getting your keywords included in your page will help Google find your site. Want to get your site on the first page of Google? Read this.

Business on a Shoe String!
Business on a shoestring is just as it implies. When you start out miserly getting your feet wet you are not putting out a lot of money for advertising.

Learn to Use Marketing As a Profitable Online Sales Strategy Now!
Make the most of your sales by separating it from your marketing. The two are different and this article will show you how to position your business for greater potential. Understanding the uniqueness and the power of both sales and marketing is an alliance of huge opportunity just waiting for you.

Which Logo Item is the Best One For You?
There are a large number of logo items to choose. A logo item is a personal extension of the business or promotion that it advertises, so choose an item accordingly. If your business offers financial advice, then an umbrella is symbolic of security that your company can provide.