When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:
-Working with social networking sites
-Selling your story in a compelling way
-Choosing the right tactics
-Choosing the right tools
-Evaluating customer actions
-And much more
For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.
Just as we were getting used to the information age, Daniel Pink tells us that it is ending. With it goes our focus on charts, statistics, and linear thinking. Traditional "left-brain" activities like logic, analysis, and repetitive production are being turned over to robots, computers, and offshore labor. The valued skills of 21st century will be those of the right brain: empathy, design, synthesis, and contextual thinking. Author and lecturer Daniel Pink tells you how abundance, Asia, and automation are changing the world, why "routine" is the scariest word in the English language, how old line companies like GM and Proctor & Gamble are responding and what six abilities matter most in the emerging age. Daniel Pink completed law school and passed the bar, but is proud to say that he has never practiced law. What he has done is write best-selling business books, work in the White House and as a Senate staffer, advise Fortune 100 companies, provide business analysis on TV and radio, and write for the New York Times, Harvard Business Review, and Wired Magazine. Bonus materials include in-depth interview, audience Q&A session, and more!
In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand - painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
Did you ever wonder what makes the superstars of your industry the superstars of your industry? Does it frustrate and mystify you that your competition seems to always remain one step ahead? Do you seem to be on a never-ending quest for a competitive edge in the marketplace? It might just be time to re-invent yourself and the answer is a lot simpler than you think. Tommy and Curtis have hit the nail right on the head in this easy-to-read book filled with stories, ideas, and suggestions that will allow you to formulate what they call an "Appreciation Marketing Strategy" in your business and/or personal life. There are tiny adjustments you can make you your everyday routine that will begin to pay dividends immediately.
Bag the Elephant! is more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that show you how to put the strategy to work.
What will this book do for you? -Have you ever wondered whether the average person can really make it big in network marketing? -Have the secrets to success in network marketing always been a mystery to you? -Have you given up on your dream lifestyle because it just seems too difficult or too far out of reach? Beach Money shows you that the freedom you desire is closer than you have ever imagined. Jordan's stories will inspire you to see the possibilities that are well within your reach.
The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.
Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.
This is the hottest single audio ever created in the direct selling industry! It's an ideal recruitment and retention tool with proven life- and business-building insights. It's all about the skills. It's a simple truth: the best product and the finest support system in the world can't buy you the future. To achieve greatness in your personal and business life, you need the skills that will allow you to change your life and your lifestyle. Jim Rohn, the foremost business philosopher of our time, has shared his secrets for success with top business executives around the globe. And now, the same proven methods and techniques for building a successful network marketing business are available to you. With this inspirational CD, packed with over one hour of insights, anyone can learn the necessary skills for living a good life and participating in "the miracle process." Jim teaches how to: * Share your message with recruiting techniques that allow you to be the bridge that helps people move from skepticism to faith * Create magic by getting people to work together * Use ingenuity to represent your product and obtain customers * Strengthen your communication techniques in order to conduct meetings and affect people with words * Build an organization by working with the people who deserve your time and attention * Inspire people helping them see themselves as they are and transport them to the future to see their opportunities Subjects include: * Awakening to the Opportunity * Profits Are Better Than Wages * The Magic of Part-Time * The Set of the Sail * The Law of Averages * The Law of Sowing and Reaping * Developing New Skills * Working Together: Let's Go Do It * Communication, Presentation and Testimonials * Deserve vs. Need * Your Skills Determine Your Future * Living a Good Life
For any business person who has suffered from the "common cold call," Misner and Davis' book is the cure. Getting business through referrals-from satisfied customers, peers and colleagues, vendors, even your hairdresser-is certainly a smarter way to sell. Misner, the originator of Business Network International, and Davis, a motivational speaker and consultant with Drake Beam Morin, show you how in their friendly, well-organized manual.
As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.
We all know the power of the killer app. It's not just a support tool; it's a strategic weapon. Companies questing for killer apps generally focus all their firepower on the one area that promises to create the greatest competitive advantage. But a new breed of organization has upped the stakes: Amazon, Harrah's, Capital One, and the Boston Red Sox have all dominated their fields by deploying industrial-strength analytics across a wide variety of activities. At a time when firms in many industries offer similar products and use comparable technologies, business processes are among the few remaining points of differentiation--and analytics competitors wring every last drop of value from those processes.
Is there a way to always have a fat bank account, or a better job, or a delightfully smooth relationship, or a better body? And if so, is it really possible to realize these dreams now, rather than at some unknown future time? Lynn Grabhorn answers these questions with a resounding "Yes!" In Excuse Me, Your Life Is Waiting, she says that what actually molds every moment of every day of one's life are feelings. Using a candid, witty approach to a genre riddled with self-important puffery, she shows how feelings - not positive thinking, or sweat and strain, or good or bad luck, or even smarts - set the tone for people's lives. She frames her theory as a four-part plan that covers all the big topics - money, relationships, health, and spirituality - without being pompous or preachy. Grabhorn's "Law of Attraction" lets the seeker find peace and pleasure in life by feeling rather than by thinking.
A wise man once told me, Success is goals; all else is commentary. To achieve greatly, you need clear goals, plans, and schedules to get from wherever you are today to wherever you want to be in the future. You need a flight plan that you file before you begin and that you use to guide you on your journey. You must then have the courage to take off, to step out in faith with no guarantees of success. On your journey, you must be prepared to make continual course corrections. And especially, you must resolve in advance that you will keep going until you reach your destination. There are twelve steps you can take on your journey toward greater happiness, health, and prosperity than you have ever enjoyed before. By following these steps, you can take complete control of your life, activate all your mental powers, become the person you want to become, and increase the likelihood that you will reach your destination on schedule. Read the Book to get to know the 12 steps.
Brian Tracy is one of Americas top business speakers, a bestselling author, and one of the leading consultants and trainers on personal and professional development in the world today. He addresses 250,000 people each year on subjects ranging from personal success and leadership to managerial effectiveness, creativity, and sales. He has written more than thirty books and has produced more than three hundred audio and video learning programs. Much of Brian's work has been translated into other languages and is being used in fifty-two countries. He is coauthor, with Campbell Fraser, of the Advanced Coaching and Mentoring Program and the Coaching Excellence Program. Brian has consulted with more than one thousand companiesIBM, McDonnell Douglas, and the Million Dollar Round Table among themand has trained more than 2,000,000 people personally. His ideas are proven, practical, and fast acting. His readers, seminar participants, and coaching clients learn a series of techniques and strategies that they can use immediately to get better results in their lives and careers.
Get Clients Now! empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action.
As a child, my Aunt Della was like a mother to me who nourished me with her chocolate chip cookies. I remember the warm feelings when I smelled a batch of her fresh baked cookies. In Heart of A Mother, Sheryl Roush and her contributors have captured those same kinds of feelings, feelings that will warm your heart and bring your mother close again. Its a great read. --Wally Amos The Cookie Man & Author, Be Positive
Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer.
This is the fully revised and updated edition of the ground–breaking self–help book on improving communicating and socializing skills in business and life. How To Work A Room lays down the fundamentals for savvy socializing, whether at a party, a conference, or even communicating online. RoAne clearly shows how to overcome the five roadblocks that keep most people from making new contacts; mix chutzpah and charm to start and end conversations smoothly; know when to use humor––and when not to; and follow simple rules of etiquette. Incorporating years of feedback from hundreds of presentations, as well as anecdotes from around the globe, RoAne keeps How To Work A Room fresh and on target. New chapters include: strategies starting, maintaining, and exiting conservations; and advice on commutating effectively in today's tech driven world.
“Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chronicled Apple in previous books (The Cult of Mac), attempts to plumb the depths of Jobs’s prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs’ life, including his demeaning and ferocious interactions with employees, his relentless high-mindedness and fanatical attention to detail, clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesn’t penetrate the Mac man’s psyche too deeply, and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander, those searching for a telling portrait of Jobs’s management style and its impact on Apple will not be left wanting.” --Publisher’s Weekly(Apr.)
All that money you spend on advertising: does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspapers? Billboards?
To answer the question about your advertising, consider this: Which of the advertisements you use, when seen by one person, is most likely to result in business? The answer may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card. When you hand someone your business card, you're setting in motion a chain of contacts that can become a new branch of your network. That's why you want your card to be attention-getting, pleasing, informative, and memorable - so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they'll remember you.
Are you plagued by reverse delegation? Are the assignments others should be performing piling up on your desk? Sadly, many managers find themselves running out of time while their employees are running out of work. Monkey Business is written to help hopelessly overwhelmed managers get these monkeys off their backs and return them into the hands of those they hire. Monkey Business contains valuable information on how managers can: Train employees to become self-reliant rather than boss-reliant; Free up time for personal and professional relationships; Attend properly to planning, organizing, and leadership—making sure things stay on time, on track, and under budget; Confront the belief that "If you want something done right, you've got to do it yourself."
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
--This text refers to the Hardcover edition.
Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.
In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. "If your idea is great, people will find you," he advises. He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices.
Boost your energy and your attitude, rekindle your spirit and touch your soul with this collection of inspirational thoughts and scriptures.
Browse through sections of cherished classics, personal favorites and recent original writings--BY WOMEN--from Oprah Winfrey, Rhonda Britten, Ellen DeGeneres, Barbara De Angelis, Joni Wilson, Lisa Delman and more.
Gain a calm reflection or new perspective on: Achievement, Angels, Attitude, Careers, Challenges, Communication, Customer Service, Education, Energy, Faith, Fun, Future, Gratitude, Humor, Intuition, Joy, Leadership, Marriage, Miracles, Money, Parenting, Passion, Purpose, Self-Acceptance, Self-Esteem, Stress, Talents, Trust, Values, Visualization, Worrying, and Zen
E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent. The challenge for all online business owners is how to attract new customers and stand out in today's cluttered marketplace.
Noted sales trainer, Stephan Schiffman, succinctly describes 25 effective sales strategies that will build your customer base and increase your sales. This will boost your communications, planning, knowledge, rainmaking, visibility and confidence. A wonderful tool for new salespeople who must first learn the basics of selling, and for any established salesperson who needs a refresher!
Stephan Schiffman, America's #1 corporate sales trainer, delivers more of the simple, direct, easy-to-apply sales advice that has helped thousands of businesses around the world. He reveals 25 new sales-building strategies that he's developed and tested during his years of training top-notch salespeople. Put these effective, yet simple, strategies to work for you!
This book analyzes how to grow your company into one with a much larger bottom line. McFarland studied 7,000 companies over five years to see how they grew and what pushed them from small to large companies. McFarland focuses on nine companies in particular--Chico's, Fastenal, and seven others--as he examines how they grew from garage operations into large corporations. Practical advice, case studies, and specific action steps are intertwined with the histories of the companies. McFarland reads his work smoothly as he enumerates both his action steps and his involvement in the growth of the companies.
This book was my introduction to Robert Kiyosaki and one that I've read several times over. Here's why: Robert Kiyosaki doesn't say he's never been INVOLVED with networking, he has. What he says is he didn't make his fortune from network marketing. There's a big difference. Remember that when reading other reviews. Robert explains to the reader how his opinion of networking changed (pg. 24) when, in the early 1990's, a well-respected and financially successful friend told Robert he was involved in network marketing. With Roberts past disinterest in networking, Robert didn't understand why a man who just completed over a billion dollars in commercial real estate transaction would be involved in network marketing.
Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
“The powerful business idea referenced in the title is that ‘shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.’ … Explanations of these concepts and how to employ them are clear and to the point, and as with all successfully written business books, it will provoke thought and probably action as well.”
This mega-selling twosome (Hansen's name is on every book in the Chicken Soup series and Allen wrote the bestselling real estate guide No Money Down) offers a long-winded pep talk on how just about anybody can make big money. According to the authors, "At this very instant you are standing in the middle of millions." They maintain that anyone can achieve "enlightened" wealth, a utopia where everyone has money and tithes, creating a better world for all. Hansen and Allen's approach is a mix of self-help and money talk, though a bit heavier on the former. The left-hand pages are a simplified explanation of how to amass millions, with options such as write a book, buy and sell real estate and start a company. The right-hand pages illustrate the same themes, via fictionalized dramas, e.g., newly widowed Michelle's struggle to come up with $1 million in cash to get her two children back from her in-laws. Hansen and Allen's feel-good suggestions run along the lines of "find a mentor," "use a fulcrum" and "be part of a team." Full of endless acronyms (e.g., "System: Save Your Self Time Energy Money"), catchy phrases (e.g., "A Dream + A Team + A Theme = Millionaire Streams") and animal imagery (butterflies, honeybees, owls and hares scamper among the pages), this offering echoes much of the self-help cacophony already out there. But its message is muddled: sometimes the millions are yours for the asking, and sometimes it's the system that keeps you down.
Copyright 2002 Reed Business Information, Inc. --This text refers to the Hardcover edition.
Our company book club just finished The Slight Edge and really enjoyed it. Thanks so much! --C. Argeris
We have an amazing team that was introduced to the Slight Edge 10 weeks ago. We have reviewed and instilled the principles given in the book three times a week for the past 10 weeks and have seen such growth in our group! Also, I would like for him to know that he has made a difference for me personally!! I have applied the Slight Edge and I know my life will never be the same!! By applying the information success in every area of my life is inevitable!! Thank you Jeff Olson!! I love it so much that everyone on my Christmas list is getting a copy of the book. It will be the best gift I ve ever given to my loved one!! --P. Barnett
Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you’re like most realtors you’ve probably only scratched the surface. In this easy-to-understand guide, author Galen Gruman draws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. You’ll learn what technology to use as well as what technology not to use,so that you’re certain to spend your tech dollars effectively.
Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name.
Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to:
Envision your success
Find your unique edge--and sharpen it
Know your customer
Apply to the present what you learn from the past
Hire people smarter than you
Spread the word
Put people first
Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some “magic formula,” but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.
Between your full-length mirror and high-school biology class, you probably think you know a lot about the human body. While it's true that we live in an age when we're as obsessed with our bodies as we are with celebrity hairstyles, the reality is that most of us know very little about what chugs, churns, and thumps throughout this miraculous, scientific, and artistic system of anatomy. Yes, you've owned your skin-covered shell for decades, but you probably know more about your cell-phone plan than you do about your own body. When it comes to your longevity and quality of life, understanding your internal systems gives you the power, authority, and ability to live a healthier, younger, and better life.
The flagship book of the YOU series, which spawned three subsequent New York Times bestsellers, has now been expanded and updated to make you understand your body even better—perhaps too well.
Cheri Alguire, Dawn Andrews, Julie Bartolome, Jane Lee Williams, Kim Lysik Di Santi, Mary Ellen Merrigan, Miriam Reiss, Marilyn Schwader and Judy Winslow
With thousands of businesses opening every year, how does your business stand out from the crowd and become a huge success? Branding & Marketing Mastery shows you how to create more visibility and make your business more accessible. Through their stories, perspectives, and specific tips, the authors provide ideas and techniques that will provide a new perspective on how to promote your business using a foundation of authenticity, creativity, and common sense.
This article entails lessons from the famous Indian teacher and Philosopher, Chanakya, who lived in 4th century B.C. He laid down certain principles and teachings which are relevant even now and if fo
My business was literally created by connecting with people locally. And just because Social Media has taken over the online networking landscape, doesn't mean there's any less value in building your
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