Books on Real Estate Business are a rare commodity, but we have compiled them all here for you Real Estate Agents, Managers, and Assistants. Whether you are just starting out or have a steady business, these books will help you learn the new trends in the Real Estate Business.
Written with humor and insight, 21 Things I Wish My Broker Had Told Me provides hands on advice that will help agents start, or maintain, a successful career in real estate. This has real life stories from dozens of successful, top producing, real estate professionals will help new agents know what to expect and how to succeed.
Keeping up with the fast pace of innovation isn't easy. The day-to-day challenge of running a real estate brokerage in today's red-hot market doesn't allow much time to think about the big picture. That's why Broker to Broker brings the fresh ideas, tested wisdom, and industry expertise on brokerage management found each month in Realtor® Magazine's "For Brokers" section.
No more excuses! With FIVE MINUTES TO A GREAT REAL ESTATE LETTER: A DESK REFERENCE and its accompanying CD-ROM, there is no more need for agents to panic over business correspondence to clients or customers. Agents simply find the letter they want to use, make any changes they want, insert the clients' names and addresses, print the letters, and harvests the benefits. This new time-saving resource includes a CD-ROM that provides more than 200 sample letters and e-mail messages agents and brokers can use daily in their real estate career. Agents will discover letters for all kinds of issues and scenarios, sample messages that can be copied and pasted into e-mail, checklists, forms, and more.
Take charge of your career and learn what it takes to truly become a Mega-Producer real estate agent - in just five years! Whether you are new to the real estate business or an experienced agent that wants to take your career to a much higher level - Bob Herd gives you a working blueprint that will help guide you through a career you may have never dreamed possible.
How to Become a Power Agent in Real Estate gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions.
Through his popular seminar program, Eugene Vollucci has shown thousands of experienced real estate investors and novices alike how to take advantage of one of the most rewarding investments you can find–apartment buildings. In this bestselling guide, the Volluccis’ simple, step-by-step program shows you how to become a real estate millionaire just like they did.
Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? Then this is the book for you. In How to Get to the Top, bestselling author Jeffrey J. Fox combines his own experience as an extremely successful entrepreneurwith lessons learned at the family dinner table by business leaders such as Howard Schultz, CEO of Starbucks; Tom Chappell, founder of Tom’s of Maine; Leslie Blodgett, CEO of Bare Escentuals; and George Steinbrenner, principal owner of the New York Yankees. The essential guide on how to get to the top -- and stay there.
Written by a top-producing Broker and one of the nation's most knowledgeable and entertaining professional speakers, this best-selling text provides a complete step-by-step, proven program for designing and implementing a successful, professional real estate career. Packed with examples, forms, charts, instructions, and illustrative anecdotes, it offers a comprehensive source of real-life, practical information that real estate agents (new and experienced) can use to be more successful in the business.
All that money you spend on advertising: does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspapers? Billboards? To answer the question about your advertising, consider this: Which of the advertisements you use, when seen by one person, is most likely to result in business? The answer may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card. When you hand someone your business card, you're setting in motion a chain of contacts that can become a new branch of your network. That's why you want your card to be attention-getting, pleasing, informative, and memorable - so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they'll remember you.
The Professional Assistant is a practical guide with emphasis on hands-on-skills development, from personal organizing techniques to the most current office technologies. Also withadvanced business skills: developing marketing strategies, telemarketing concepts and media design. A topical overview of the real estate industry, plus resume and interviewing tips.
This business planning guide contains more than 25 worksheets and checklists to organize and track performance. It also includes three sample business plans for the novice, established agent and top producer. You will also find templates and work sheets that will assist agents with formulating their own business plan. 50 creative promotional tactics from successful agents across the nation are also provided.
Provide your students with the tools they need to establish and manage a successful real estate brokerage with this practical business guide. Real Estate Brokerage: A Management Guide will help your students become more effective managers, leaders and communicators in today's constantly changing business climate.
Publication for managers and sales associates that includes proven strategies for increasing productivity and profitability, and new management and sales techniques for becoming a top-notch manager.
Real estate can be a rewarding career for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales and profits.
Real Estate Office Management is an effective guide showing today's manager how they, too, can survive and prosper in today's ever changing world of real estate. Essential, cutting-edge information to help managers face and profit from challenges in the business.
Real Estate Office Management: A Guide to Success takes a concise look at contemporary real estate office management covering the essential day-to-day knowledge needed to successfully operate the office. It exclusively focuses on the highly essential "operational" issues that a person would encounter from the initial planning stages through the eventual sale of the office. The content uses numerous real world examples, from the author's experience, to demonstrate how to best handle making critical decisions.
In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business.
Learn how to take your real estate website to the next level, without spending lots of money! Whether you have had a website for 15 years, 15 minutes, or are about to start one, you need this book. Learn all the tricks to make your site searchable, findable, and profitable!
Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.
The ABC's of Real Estate Investing will: *Achieve wealth and cash flow through real estate *Overcome the myths that are holding you back *Find property with real profit potential *Evaluate a property and set your own purchase price *Negotiate the deal based on the numbers *Discover hidden profits in the properties you buy or own *Increase your income through proven property management techniques
This is your resource book for pre- and post-license real estate sales agent information. Nash's Starting and Succeeding in Real Estate is a step-by-step guide is for new agents or anyone considering a career in residential real estate sales, and will answer your basic questions, provide definitions, and help you plan your real estate sales business.
Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world. Join Tim Ferriss as he teaches you:
How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
How blue-chip escape artists travel the world without quitting their jobs
How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
How to trade a long-haul career for short work bursts and frequent "mini-retirements"
What the crucial difference is between absolute and relative income
How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair
What automated cash-flow “muses” are and how to create one in 2 to 4 weeks
How to cultivate selective ignorance—and create time—with a low-information diet
What the management secrets of Remote Control CEOs are
How to get free housing worldwide and airfare at 50–80% off
How to fill the void and create a meaningful life after removing work and the office
Imagine this. You buy a home, live in it, then buy another. You build your wealth through real estate—and then retire rich. It may sound too good to be true. But it's not. It has happened, it's happening now and it will continue to happen for millions of people over the next few decades. The question is, will it happen for you?
In The Champion Real Estate Agent, renowned sales trainer Dirk Zeller shows you how to dramatically boost sales and achieve all your professional goals. But there's much more to being a champion agent than just selling. Zeller's proven program not only turns you into a top sales performer, it gives you all the tools to build your real estate business and create a secure and prosperous future for yourself.
The Consultative Real Estate Agent shows readers how they can boost their profits by developing strong relationships and focusing on the real needs of their clients. The book shows readers how they can: * build better rapport (and lose fewer clients) * get more referrals (and spend less on marketing) * close more sales by better understanding clients' wants and needs. The Consultative Real Estate Agent shows agents how to deepen their client relationships and make more money doing it.
Anyone who wants to turn their real estate practice into a highly successful business must understand the fundamental models that drive the best real estate agents in the industry. In The Millionaire Real Estate Agent these models are revealed and explained. This book represents the culmination of decades of real estate experience, research, and consulting, with case studies from some of the top millionaire agents in the U.S.
Anyone who seeks financial wealth must first learn the fundamental truths and models that drive it. The Millionaire Real Estate Investor represents the collected wisdom and experience of over 100 millionaire investors from all walks of life who pursued financial wealth and achieved the life-changing freedom it delivers. This book--in straightforward, no nonsense, easy-to-read style--reveals their proven strategies.
The mortgage business is not only booming, but it's one of the few industries that doesn't require a college degree to make lots of money. In fact, as a mortgage originator , the only limit to income potential is your own effort and ability. But how can you break into this lucrative business? The Mortgage Originator Success Kit is a one-of-a-kind resource dedicated to helping you make the leap into an exciting career in the mortgage business. This comprehensive resource gets you started with expert advice on virtually every aspect of the business.
Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you’re like most realtors you’ve probably only scratched the surface. In this easy-to-understand guide, author Galen Gruman draws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. You’ll learn what technology to use as well as what technology not to use,so that you’re certain to spend your tech dollars effectively.
Since its first publication more than a decade ago, Your Successful Real Estate Career has been the bible for countless aspiring real estate professionals. With its practical guidelines and enlightening real-world examples, the book takes readers step by step through all the many different opportunities and challenges they're likely to face. Your Successful Real Estate Career is an ideal source of unbiased information for individuals considering this rewarding field -- and it will also serve as their career companion for years to come.
In a previous post I had mentioned I belonged to USAA. For anyone who doesn't know, USAA is an insurance company founded by Air Force personnel back in the days when military members found it almost impossible to get insurance.
As it turns out, I had saved an article from their USAA MAGAZINE, Spring 2007, issue. It was about mortgages. Keep in mind the date of this particular issue.
By the way, USAA has a reputation of being one of the best carriers in the country with a very stable business model. The advice in their magazine usually follows suit.
Here is one sentence from that article that stands out like a sore thumb:
"Many borrowers may not fully understand the changing payment schedules, especially the sharp monthly payment increases common in these mortgages,"ť says Allen Fishbein of the Consumer Federation of America.
What followed that quote are these words:
And if you put very little down and real estate prices decline, you could face a loan balance that exceeds the present value of your home. That's downright scary.
You don't have to be a rocket physicist to know the mortgage type being referenced. And, you don't even have to be a nuclear pharmacist to see this bit of advice was too late.
I want to believe they just missed the ball by publishing this article when they did. Maybe they didn't want to believe the problem would grow to the magnitude it has grown. Maybe their mortgage lending division was making very few ARM loans. After all, they are a conservative bunch down there in San Antonio.
I wonder how many other supposedly conservative lenders were of this mindset during the Spring of 2007. It is hard to believe many existed as the problem certainly had its ugly head above water level.
I am not singling out USAA for criticism or accusing them of aggravating the problem. I am merely using their published words as a highlight as to the possible thinking that may have existed that late into the burgeoning crisis.
Wouldn't it be a kick in the pants if some of that thinking is having a residual effect? It would go something like this, "As long as we warn the consumer about the possible dangers, it is OK to keep making loans they can neither qualify for nor afford."ť
After all, there is a school of thought that says you can borrow your way to riches and it is being promoted even in today's world. I guess pay back never visits some people's door step.
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I'm in sunny Florida for the next two weeks on business/pleasure (of course there is always business in there for the tax deductions from our favorite Uncle.)
As I was getting my rental car at the airport, the guy at the counter asked me if I wanted the ultimate coverage insurance or the collision only. What this guy did was use the "yes or yes technique"ť or the "yes or yes"ť close. It is one of the best sales techniques around and if you are not utilizing it you are probably losing thousands of dollars worth of deals every year.
When the rental car employee asked me which one I wanted, I had to think for a split second and realized that I didn't want either of them. This is such a powerful technique because when people are given two choices they automatically think they have to choose one of them. Another example is an owner of a pool hall near my house who uses this technique brilliantly. Every time that I walk into the pool hall he asks me if I would like a beer or would I like an appetizer (I bet 90% of the people choose one or the other and that very few people say neither"¦"¦"¦.except me. I'm just there for the pool and to take other people's money. See, I believe in the use of OPM in everything I do, not just in real estate.)
After I have evaluated a property and I know that there is a deal to be had, I ask the seller "Mr. Seller would you like to set up a visit for Tuesday at 7 or Wednesday at 6, which works best for you?"ť
One of the most important ways that I use the "yes or yes"ť technique is by presenting multiple offers to a seller. Never, ever, present just one offer to a seller. If you present only one offer to a seller, then it is very easy to say no and you will not close many deals this way. I always present a minimum of two offers and many times three offers. My two offers are going to be a cash offer and a subject-to/lease option (terms) type offer. Even if I know there is no way the seller will do a subject-to, I still present the offer (this is extremely important to remember.) Even if your seller said there is no way you can take over his payments, still give him two offers so that he can choose your cash offer.
So when I am meeting with a seller, I say "Mr. Seller would you like our cash offer of x amount of dollars, or would you like us to take over your payments and you will receive x amount of dollars at closing? Which works best for you?"ť
There are many more ways to use this technique, such as when setting a closing date: "Mr. Seller, do you want to close on September 22 or September 25"ť? Or when you are purchasing a real estate course: "Do you want to pay in full, or would you like the easy payment plan of only $19.95 a month for 120 months"ť?
Well, I am back to the 500 degree Florida heat, sweating to death. So the next time you are meeting with a seller, are you going to present two or three offers?
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To just about no one’s surprise, the U.S. Congress failed to act on a foreclosure prevention measure before closing down for the long July 4th weekend. And, some think the Congress won’t do all that much once the weekend is over, either.
A New York Times estimate is some 55,000 more homes will be in foreclosure by next Monday! Amazing.
Mind you, the bill being considered by the Senate is far from a cure-all: It is voluntary, for one thing, and it would ask lenders to issue new mortgages at a reduced rate of 85 percent of the current price of the home.
By many accounts, then, even passage of this measure would be a drop in the bucket. But a drop is better than a drought anytime.
Could it get much worse? What are you kidding!
Yeah, it could get worse. In fact, it already has.
Evidence:
Since January 1st, stocks have lost $2.1 TRILLION. I don’t even know how many zeros that is?
Last month, the market suffered its biggest June loss since the Depression.
U.S. auto sales are now officially at a 15 year low and dropping.
Even Starbucks is buckling–announcing it will layoff up to 12,000 employees and close down 600 stores.
And, as amazing it may now seem, these are but a few of the latest ramifications of the the subprime mortgage crisis that ignited this global fire.
While there are more vacant homes on the market, credit is so damn tight that fewer and fewer people can afford them, even at such “bargin” prices. In fact, the interest rate on a 30 year fixed mortgage is actually up, making it that much more difficult for a buyer to — well, buy!
In the months ahead, economists fear that credit card debt will strangle more and more people who will then miss payments to the bank or not pay at all.
For some, the answer to this entire problem is a simple one: Fix the housing mess and everything else will fall into place.
But I am not convinced it will be as easy as that.
After all, while we like to talk about this crisis as having been sparked by the mortgage debacle, the truth is far more complex than that. Bank and lender greed, lax government oversight, suspect credit evaluations, dubious exotic investment vehicles–all these and more interacted to bring us to where we are today. No single fix, then, of any single component of this puzzle will solve it.
But you have to start somewhere, so it might as well be with the foreclosure mess. And that is why Congress must come back after the 4th with the pedal to the metal or else witness the further destruction of the global economy as we know—knew?—it.
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Greetings from the metropolis of Cedar Crest, New Mexico!
I just got back from a fun filled week with my youth group in Durango, CO. I (and three other adult sponsors) took twenty one high schoolers to a C.I.Y. conference hosted at the Fort Lewis College campus. We joined over a thousand other kids for a fun filled week of God, music, learning and shenanigans. It was a blast. I love young adults….their energy…their boldness….their idealism….and yes…their practical jokes.
The events included river rafting, ultimate frisbee, basketball and games that encouraged projectile vomit. Entertainment at it’s best! My guess is that BiggerPockets.com will not allow me to show the vomit pictures…but below is a river rafting picture with me and some of the gang. I am the old guy…but not the real old guy (the guide at the back of the raft)
Anyway….
Overcoming the Moron Label
When I write….I try to have a deeper meaning with my topics and I try to go beyond the “how to…..” articles. Not because those articles are not important, they are. But because I feel that being an entrepreneur is more of an art than a “how to.” Like being an artist….being an entrepreneur usually looks/sounds silly to others until you are successful….then everyone calls you a genius and wants to know your secret. But…until you are labeled a genius….you are labeled a moron. If you never become a success….chances are the “moron” label will stick.
When I first started investing in real estate….like many of you, it started with a book. Then I went to a boot camp. Three or four day of intense instruction, a certificate and a hug at the end….and off I went…into the harsh reality of real estate investing.
When I came back from the boot camp, I told friends and family with bursting excitement of my new career as a real estate investor. As you can imagine….it was received as if I had told them “I was abducted by aliens….an oh…by the way…I am now an Amway distributer.” If that was not enough….having to explain to them that I did not need any money to buy real estate because I learned how to buy with no money down….gave me the label of MORON.
Now….years later….I no longer wear the label “moron” (ex-girlfriends and in-laws excluded)….well…at least I think. After accumulating residential real estate and then commercial real estate….the “moron” label dropped and now I was being asked “Rob…what is your secret.” Well….here is the secret(s)….
1) Don’t buy the book The Secret….it’s crap and you know it (let the hate mail begin). Blasting the book, The Secret, gave me tons of traffic on my blog…so I like to throw it in there every now and then.
2) Go deaf! Yes….hopefully you are still reading after my #1 secret. But the ability to not listen to your critics (friends and family especially) is by far the most important. For some reason, I did not give the words of my critics any value. I was so convinced that I was doing the right thing that…I became “verbally bullet proof.” Which is a blessing. My mind was on a mission….and nothing could distract me. I am not sure how I was able to do that….but the “burning why” (I did not want to get a job) was there and I ignored everyone….except my mentors.
3) Wear Blinders. Most entrepreneurs have A.D.D. (Attention Deficit Disorder). I am not sure if that is a fact…but I heard it somewhere (credibility at it’s best). So….I am going to assume that most entrepreneurs have a hard time staying focused. Whew….I sure did. When I started investing, I was approached by so many different opportunities that I tried to do it all. From real estate software to international investing to multi-level marketing. All good opportunities…but they were not in my business plan….so I said no to temptation and continued on. What a great decision. Staying focused and being blind to other opportunities kept me in the game.
I think business plans are a requirement not just for goals and objectives…but to help screen out opportunities that may take you away from what you are trying to accomplish.
So…..here is to all the geniuses out there….wear your label well!
Until Next time…..rob
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As I stress time and time again to new apartment building investors, before making an offer on any apartment building real estate property be sure that the investment will be a profitable one. Banks and commercial mortgage lenders will only lend money on an apartment building that has a Debt Service Coverage Ratio of at 1.2. Once the investor has done his or her work and found a profitable apartment building to purchase then the next step is to structure a offer.
The Offer Letter
The offer that the investor makes on an apartment building should be in the form of a typed letter detailing the terms and conditions under which the investor is offering to purchase the property. After the buyer has figured out the value of the property then he or should deduct around five percent off of that figure and make that the offer price. The investor should also make the offer contingent upon receiving financing, under specified terms, within 30 to 45 days for an amount of at least 75% of the purchase price. The buyer should also include an expiration date of one week on the offer during which time the seller can review the offer.
How to Make the Offer Stronger
Get a letter of interest from a commercial mortgage broker that simply states they are willing to lend 75% of the properties value.This letter of interest should not be confused with a commitment letter. The bank is under no obligation to lend the money if they decide to turn down the deal.
Put together a professional sales agreement in simple language that is fair to the buyer and seller. This will ensure that your letter is taken seriously.
Include any information that will make your offer appear stronger. If you have a lot of real estate investment experience, include your curriculum vitae. If you are going to pay your down payment with cash on hand then send a copy of your bank statement showing the cash.
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I'm in sunny Florida for the next two weeks on business/pleasure (of course there is always business in there for the tax deductions from our favorite Uncle.) 
Greetings from the metropolis of Cedar Crest, New Mexico!
Anyway….
As I stress time and time again to new apartment building investors, before making an offer on any apartment building real estate property be sure that the investment will be a profitable one. Banks and commercial mortgage lenders will only lend money on an apartment building that has a Debt Service Coverage Ratio of at 1.2. Once the investor has done his or her work and found a profitable apartment building to purchase then the next step is to structure a offer.