When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:
-Working with social networking sites
-Selling your story in a compelling way
-Choosing the right tactics
-Choosing the right tools
-Evaluating customer actions
-And much more
For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.
Perfect for brokers, agents, and other real estate professionals, this handy guide brings together the best ideas from years of incredibly practical lists and checklists published in REALTOR Magazine. This practical, one-of-a-kind guide is perfect for learning the business of real estate and perfecting the best and most effective tactics and techniques for helping your real estate career and business grow.
In A Girl Needs Cash, Perry provides women at all stages of life with an unusual program that goes beyond just the basics of personal finance. She breaks through the myths and misconceptions that have kept women financial captives and gives the scoop on growing wealth.
Just as we were getting used to the information age, Daniel Pink tells us that it is ending. With it goes our focus on charts, statistics, and linear thinking. Traditional "left-brain" activities like logic, analysis, and repetitive production are being turned over to robots, computers, and offshore labor. The valued skills of 21st century will be those of the right brain: empathy, design, synthesis, and contextual thinking. Author and lecturer Daniel Pink tells you how abundance, Asia, and automation are changing the world, why "routine" is the scariest word in the English language, how old line companies like GM and Proctor & Gamble are responding and what six abilities matter most in the emerging age. Daniel Pink completed law school and passed the bar, but is proud to say that he has never practiced law. What he has done is write best-selling business books, work in the White House and as a Senate staffer, advise Fortune 100 companies, provide business analysis on TV and radio, and write for the New York Times, Harvard Business Review, and Wired Magazine. Bonus materials include in-depth interview, audience Q&A session, and more!
In Belly Laughs, the actress and new mother reveals the naked truth about the tremendous mood swings, the excruciating pains, and the unseemly disfigurement that go along with pregnancy. Never shy, frequently crude, and always laugh-out-loud funny, McCarthy covers it all in the grittiest of girlfriend detail.
Briefcase Moms is the ideal book for any working mother seeking to identify her priorities, enhance her work-life balance, and reclaim her time, energy and personal power . . . one intention at a time.
Despite the common view that women already permeate every level of leadership in this country, in fact the United States ranks fifty-ninth in the world in terms of female political representation, and women lead only eight Fortune 500 companies. In this inspiring call-to action, leading women’s advocate Marie C. Wilson explains why we need more women leading alongside men now, not just for the sake of fairness but for the larger social good.
People in all professions know the importance of networking. How about you? Are you enjoying the support and connection you need in the most demanding career of all—motherhood? You can. Whether you’re improving the group you’re already in or starting one from scratch, developing a mothers’ group is practical, doable, and indescribably rewarding.
Here are the guidance and resources you need you need for a “can-do” attitude. Drawing from years of experience, Jill Savage offers a resource manual packed with vision and a wealth of ideas.
You are not imagining it. Women do face unique challenges at work. The playing field is not always even, the rules are often unspoken, and the path is rarely well marked. In Designed for Success, Dondi Scumaci gives you the tools you need to take charge of your future and achieve the success and satisfaction you deserve. Learn how to get ahead in today's workplace and make a difference to the organizations you serve and the lives you touch-without changing who you are.
The 8 million fans of TLC’s hottest show, What Not to Wear, know it as the place to go for real-life fashion advice. In Dress Your Best, Clinton and Stacy match a wide range of female and male body types with the perfect work, casual, and evening attire, showing you exactly how to make your best parts “work” for you.
More than 24 family businesses in the United States. employ 62 percent of America's workforce. And in Asia, Europe, Australia, and Latin America, experts say family businesses could account for as much as 80 percent of the private sector.
What's different about dealing with family members than dealing with underlings and managers at an impersonal corporation? When was the last time sales for a Fortune 500 company slumped because two brothers couldn't get along? Not that often, if ever. But it happens all the time in family businesses. Millions of families spanning the globe know they have problems ordinary businesses don't; they know if they don't keep the family on track, the business will derail.
Family, Inc. is a witty, engaging blueprint for maintaining peace within the family without busting the business. The authors use characters straight out of "Family Business Central Casting" to provide uncommon insights mixed with commonsense solutions. After all, they know that firing Uncle Bill is a bit more traumatic than firing just any Bill.
* Dad the Decider: Can he run a successful business and keep the family happy?
* Mom, CFO (Chief Family Officer): Can she keep the business from destroying her family?
* The Hard-Charging Son: How can he get Dad to move aside without ruining their relationship?
* The Sibling Rivals: Will they ever cooperate when each believes Dad loved the other one best?
* Mrs. & Mr. Inc.: How can they juggle business, marriage, sex, and the kids?
* The Supportive Spouse: What can she do to ensure her husband is treated fairly on the job by her family?
With these and other captivating characters, Family, Inc. will show you how to keep your family from ruining the business and your business from ruining the family. You'll laugh, you'll cry...and you'll avoid a train wreck.
Not all "free agents" are highly paid athletes whose main skills are dunking a basketball or hitting a baseball. In fact, as Pink (contributing editor, Fast Company) reveals, over 25 million Americans are now self-employed, and fewer than one in ten works for a Fortune 500 company. This excellent work synthesizes the seismic shift in attitudes about and patterns of work in the economy from the early 1950s era of William Whyte's The Organization Man to today's independent worker, the free agent. Pink astutely summarizes what this major shift in the definition of employment now means to millions of Americans and explains the various types of free agents (including soloists, temps, and those involved in their own microbusiness). Other chapters cover examples of how self-sufficiency works so well for numerous life situations, while in many cases free-agency employment does not work well at all. This work may not be rooted in empirical research, but Pink's thorough review of the literature and his extensive roadwork interviewing hundreds of independent workers successfully merges psychosocial data with pragmatic reality. This major contribution to better understanding the trend toward independent contract work is highly recommended for all university libraries and larger public libraries. Dale Farris, Groves, TX
In an ideal world, mothers would have time to hand-sew their kids' costumes for the school play, prepare all-organic meals and volunteer in the classroom at the drop of a hat. In reality, most moms have to settle for plopping their little ones in front of SpongeBob so that they can prepare yet another chicken nugget-based dinner, guiltily, convinced they're falling down on the job.
In Good-Enough Mother, René Syler pulls back the curtain to reveal the truth about modern mothering and reassure time-stressed moms that even if their children are strangers to made-from-scratch cookies, they can emerge as happy, well-adjusted, fully functioning members of society.
What would it take to make you happy? A fulfilling career, a big bank account, or the perfect mate? What if it didn't take anything to make you happy? What if you could experience happiness from the inside out -- no matter what's going on in your life?
In How She Does It, Heffernan finds a striking congruence between the things that women excel at and the demands of the new economy. After interviewing hundreds of women running businesses of all sizes and in all markets, she discovers a few attributes that hold true across the board.
Phyllis Mindell, an acclaimed expert on professional communications, shows women how to transform themselves by transforming their language; shed weak words, phrases, and gestures; empower themselves to win attention and respect; and get their ideas across with confidence and power.
This is the fully revised and updated edition of the ground–breaking self–help book on improving communicating and socializing skills in business and life. How To Work A Room lays down the fundamentals for savvy socializing, whether at a party, a conference, or even communicating online. RoAne clearly shows how to overcome the five roadblocks that keep most people from making new contacts; mix chutzpah and charm to start and end conversations smoothly; know when to use humor––and when not to; and follow simple rules of etiquette. Incorporating years of feedback from hundreds of presentations, as well as anecdotes from around the globe, RoAne keeps How To Work A Room fresh and on target. New chapters include: strategies starting, maintaining, and exiting conservations; and advice on commutating effectively in today's tech driven world.
As the head of a successful investment firm, Judy Resnick has met thousands of women, many of whom have asked her: Can I learn to take control of my own money--and, in the process, my own life? Resnick's answer is this: You must, because you, and only you, are responsible for your economic survival. She learned this lesson the hard way. Resnick takes women step-by-step through the financial concerns that arise at each stage of their lives, including budgeting, insurance, taxes, investing, and retirement.
Over the last five years, the number of women-owned businesses has grown at twice the rate of all U.S. firms; in the next few years, the number is expected to surpass the six million mark. Kitchen Table Entrepreneurs tells the inspirational stories of eleven low-income women who have marshaled the creative energy, confidence, and capital necessary to start their own small businesses.
Millionaire Women Next Door explores the meaning of wealth and the avenues that female entrepreneurs and businesspeople have traveled. The book examines their choices, natures, working styles, and lifestyles.
You know the feeling. One day you're patting your bulging tummy, dreaming up names for your little future President ... and the next thing you know, you find yourself rooting for Ernie from Sesame Street to win the People's Choice Award for Best Actor or hearing "innocent" questions like: "Uh, Mom, how do you put out a fire?" You love them, but some days you dream of escaping -- to the moon. This is the hilarious and inspirational story of one harassed woman's one-day escape from momhood, and her surprising discoveries about the place where Glory dwells: her very own home.
The founder and president of the popular Web site, Working Mom, reveals how to give 100 percent on the job and 100 percent to your family. Working mothers will find viable solutions to everyday challenges, practical tips,nurturing and affirmation. Learn how to wear both hats — mother and employee — in a sane and successful way.
Sports moms waiting for practice to end will enjoy the third bubbly entry in Apodaca's cozy series (after 2003's Dying to Meet You) starring Samantha Shaw, amateur sleuth and owner of Heart Mates, her "beloved and struggling dating service" in Lake Elsinore, Calif.
With talent shortages looming over the next decade, what can companies do to attract and retain the large number of professional women who are forced off the career highway? By documenting the successful efforts of a group of cutting-edge global companies to retain talented women and reintegrate them if they’ve already left, Off-Ramps and On-Ramps answers this critical question.
As you try to strike a balance between two very demanding worlds without losing your job, your husband, your time with your children or your sanity, allow us to introduce you to our version of the mother's little helper. Welcome to Peeing in Peace - the perfect play-date for your purse.
"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market.".
--Bernice Ross, Inman News.
Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!
Soul Matters for Mothers, part of the popular Soul Matters series, is the perfect devotional for refreshingthe mind and uplifting the heart of any mother, no matter the age. A wide variety of topics are presented in a format that's easy to follow and fun to read.
Stop Whining and Start Winning deftly exposes the roadblocks that keep women from reaching the top of the corporate ladder—and offers eight powerful strategies to overcome these hurdles and be more successful.
Linda Goodman Pillsbury, a former entertainment executive, is a working mother and the founder and president of Perspective Publishing. Putting hundreds of strategies to the test for making work and family coexist in harmony, Pillsbury has decided to give other working mothers a shortcut in The Working Mother’s Guide to Life. Full of real-life examples, this lighthearted, practical resource shows working mothers effective measures for tackling such issues as chores, childcare, errands, and exercise.
"The 2 Minute Networker identifies the personal characteristics and information necessary to be successful at networking the first time you implement them. Thank you Rhonda for such a comprehensive yet easy to implement working bible!" - Scott Schilling, speaker, author, and "Streetwise" Sales Consultant.
From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. Step by step he builds a career, illustrating as he does the six core lessons of finding, keeping, and flourishing in satisfying work: There is no plan ,Forget about your weaknesses, Persistence trumps talent, It's not about you ,Make excellent mistakes, Leave an imprintSmart, engaging, and insightful, The Adventures of Johnny Bunko offers practical advice for anyone looking to start a rewarding career.
Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life.
Female entrepreneurs start businesses at twice the rate of their male counterparts , and in this book they will find a practical compendium of everything there is to know about launching and sustaining a small business. Mears and Bacon emphasize building an individualized business plan and developing a firm foundation by establishing clear goals, frankly evaluating your skills and refining answers to the Big Questions: what are you really selling? Who is your target audience? How should you best package your business's public image? The authors cover the fundamentals of crafting a mission statement, developing branding, handling finances and legal issues, hiring good employees and expanding your business with admirable clarity, bolstered by success stories, helpful exercises and sample budgets. Women with dreams of owning their own businesses and looking for a place to start will find much to aid them—and much to enjoy—in this thoughtful guide. (May)
This book analyzes how to grow your company into one with a much larger bottom line. McFarland studied 7,000 companies over five years to see how they grew and what pushed them from small to large companies. McFarland focuses on nine companies in particular--Chico's, Fastenal, and seven others--as he examines how they grew from garage operations into large corporations. Practical advice, case studies, and specific action steps are intertwined with the histories of the companies. McFarland reads his work smoothly as he enumerates both his action steps and his involvement in the growth of the companies.
All mom entrepreneurs know it's a challenge to raise their family and run a business, but hardly anyone talks about how they get it done. Instead of continuing to live in overwhelm, Terilee Harrison decided to bring the insights, tips, failures, and successes from mom business owners that are getting it done so that we can all help each other.
In The Champion Real Estate Agent, renowned sales trainer Dirk Zeller shows you how to dramatically boost sales and achieve all your professional goals. But there's much more to being a champion agent than just selling. Zeller's proven program not only turns you into a top sales performer, it gives you all the tools to build your real estate business and create a secure and prosperous future for yourself.
This one-of-a-kind guide to balancingmotherhood and work is based on actual journals kept by a group of IBM women during their visits to the company's employee lactation room. It all began when IBM manager Cate Colburn-Smith sat down in the company's employee lactation room, shed a few silent tears, and wrote the following on a paper towel: I'm a new mom and today is my first day back at work. Is anyone else using this room?
As seen on CNBC, “Dr. Phil,” “Starting Over,” and “Tavis Smiley” The Money Coach's Guide to Your First Million tells you exactly what to do. First you'll formulate an easy-to-follow budget that fits your lifestyle. Then you'll be able to construct a plan to get out of debt, establish perfect credit, and save a bundle, using the same strategies the wealthy do to manage the money they have-and to keep making more. This step by step program lists everything necessary to get you out of debt and on your way to making millions!
If you are a mother, you may not look in the mirror everyday and see yourself as having a great influence on the world, but you do! No one has a greater impact on the home than a mother, and that impact can be defeatingly negative or powerfully positive. This book will help ensure that your impact is positive.
Pre-foreclosure real estate is one of the hottest investment opportunities on the market. The Pre-Foreclosure Property Investors Kit offers step-by-step instruction and no-nonsense advice on how to find great deals, estimate fair market value, negotiate with sellers, sell your property on your own, and win big in real estate. You\'ll learn how to get the best deals on foreclosure properties before they go to auction and utilize simple ready-made worksheets, checklists, forms, and agreements that make getting started easy. Even people of modest means can get into pre-foreclosure investing—all it takes is a little hard work, persistence, and the tools you\'ll find in this handy guide.
Being in the Real Estate Industry is tough enough, let alone being a single mother in the Industry!
Single Mother, Donna Raskin, and prominent real estate entrepreneur, Susan Hawthorne, give you firsthand advice on how to invest your hard-earned money wisely, no matter how volatile the real estate market may be.
Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you’re like most realtors you’ve probably only scratched the surface. In this easy-to-understand guide, author Galen Gruman draws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. You’ll learn what technology to use as well as what technology not to use,so that you’re certain to spend your tech dollars effectively.
Whether you already own a business or are planning to start one, The Woman’s Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business is the book for you. Author and leading women’s business expert Mary Cantando shows you how to harness often-overlooked resources—certification, referrals, and mentorship—and achieve lasting rewards by learning the lessons of top women entrepreneurs.
The Working Gal's Guide to Babyville is your essential year-one resource for life with baby---combining stories and sisterly advice from the trenches, easy-to-execute infant-care recommendations from a pediatrician, and career and budget guidance from a pro. Learn how to nurture a supersleeper, enthusiastic eater, and all-around contented child while managing your life and career with wildly unexpected, Zen-like control!
Linda Mason, a working mom and founder of an award-winning company that cares for the children of working parents across the country, provides a reassuring, practical, and comprehensive guide for working moms based on interviews with more than 100 successful working mothers from diverse backgrounds. Here are countless strategies and tips from these experts on everything from household chores and returning to work with a newborn to finding communities of support.
For those who want to work and those who must work for financial reasons (the majority), This Is How We Do Ittranscends the guilt, stress, and sacrifice associated with working motherhood. Featuring inspiring firsthand accounts of women who are doing it all-all at once-and having the time of their lives, it reveals innovative solutions of how working mothers successfully (and joyfully) balance their careers and families.
Want to secure a promotion, write a book, go back to school, lose weight, set up a business? Whatever the goal, Cynthia Kersey's new book, Unstoppable Women, can help readers achieve it. The book shows how to identify a goal, create a winning mind-set, and break the goal down into daily actions that will lead to success. Each day, a reader discovers a new characteristic of an unstoppable woman.
In Use What You've Got, Corcoran illustrates her mother's wisdom and insight with twenty-five "how tos" for getting ahead in business. Each lesson is brought to life with real business scenarios, an outrageous childhood adventure story, and tips garnered from Corcoran's years in the most competitive real estate market in the world.
Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name.
Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to:
Envision your success
Find your unique edge--and sharpen it
Know your customer
Apply to the present what you learn from the past
Hire people smarter than you
Spread the word
Put people first
Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some “magic formula,” but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.
Escape the cube. Ditch the commute. It’s not just a dream anymore.
Many people already spend 12 hours a day getting to work, working, getting home from work. Here’s some good news: thanks to advances in technology, acceptance of outsourcing, the trend towards corporate flextime, and other factors, working from home is easier than ever.
Good Morning America’s Workplace Contributor Tory Johnson and consumer advocate Robyn Freedman Spizman tell readers exactly how to turn today’s cultural change to their advantage without giving up an income. Specific business plans will teach them how to:
• Take their current position home
• Find a new company whose policies will allow them to work from home
• Research a product they believe in, and sell it from home
• Start their own business, doing something they love, for a minimal initial investment
With real-life stories, a step-by-step plan, resource guides, and lists of scams to avoid, this is the book that will help readers finally make the leap––and show them that they don’t have to give up their family, creativity, or peace of mind to earn a decent salary.
Suze Orman investigates the complicated, dysfunctional relationship women have with money in this groundbreaking new book. With her signature mix of insight, compassion, and soul-deep recognition, she equips women with the financial knowledge and emotional awareness to overcome the blocks that have kept them from making more out of the money they make. At the center of the book is The Save Yourself Plan—a streamlined, five-month program that delivers genuine long-term financial security. But what’s at stake is far bigger than money itself: It’s about every woman’s sense of who she is and what she deserves, and why it all begins with the decision to save yourself.
"I have looked upon every job as an opportunity. I've always looked upon work as a privilege and that's why I'm still at it.... There is nothing else I want to do," says 88-year-old business maven Ebby Halliday. Women Entrepreneurs Only profiles Halliday and 11 other highly successful entrepreneurs--women who demonstrate how their inspiration and dedication continue to serve them and their businesses.
Working Mother is a magazine aimed at the working mother that includes articles on recent news of note, food and nutrition, features on children of different ages, work and money and taking care of yourself. It's the only magazine that helps women integrate their professional, family and inner lives. Written for mothers with children of all ages. Working Mother is the must-read source for new ideas, inspiration and strategies for work/life balance.
Cheri Alguire, Dawn Andrews, Julie Bartolome, Jane Lee Williams, Kim Lysik Di Santi, Mary Ellen Merrigan, Miriam Reiss, Marilyn Schwader and Judy Winslow
With thousands of businesses opening every year, how does your business stand out from the crowd and become a huge success? Branding & Marketing Mastery shows you how to create more visibility and make your business more accessible. Through their stories, perspectives, and specific tips, the authors provide ideas and techniques that will provide a new perspective on how to promote your business using a foundation of authenticity, creativity, and common sense.
Blogging is one of the greatest marketing strategies that are being taken up by various organizations irrespective of their size and niche. Here are 6 Real Estate Blogging Tools and Gadgets Worth Cons
This is an activity that is purposely done to misrepresent information on real estate documents. It also involves the money transfers. It is also called mortgage fraud. The reason that it is referred
The recent presidential election generated tremendous interest in the Washington D.C. area real estate market. Figures from the third quarter indicate conditions that favor investment in new and redev
ERP, enterprise resource planning, is business management software which allows organizations to use systems with integrated applications to manage businesses and to automate different functions of th
It was a rainy and cold January morning. I was wet and miserable, yet I was running in a formation at 6 in the morning chanting about killing the enemy. Drill sergeants were yelling and screaming whil
By Cheri Alguire Remember the "best made plans of mice and men often go astray?" The old adage applies readily to your business plan if you do not manage your time effectively and/or delegate activ
By Cheri Alguire
Like the budget, writing a production plan for success is a lot about numbers. Black and white. Hours, dollars, and widgets. There is a sensible layout to follow. You map out the b
A lot of people want to achieve financial freedom - but many who start the journey never arrive. So what's the best way to truly set yourself up for success in achieving financial independence and
Success leaves clues! Rather than trying to figure it all out on your own - why not listen to someone who has been involved with nearly every aspect of real estate for decades? On today's episode o
Many people invest in real estate hoping to make "passive income" but instead find they work more than they would at a day job! But not all real estate niches require a lot of time - and today's s
Every day, our lives are consumed by things that simply don't amount to much. In fact- most of your successes will come from a very small percentage of your activities. That's the basic concept of
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