Look here for books that will increase your sales exponentionally with the proper planning and actions. You will find information on current trends, tips on how to use technology to bump up your sales, as well as tried and proven methods of lead generation and sales strategies.
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:
-Working with social networking sites
-Selling your story in a compelling way
-Choosing the right tactics
-Choosing the right tools
-Evaluating customer actions
-And much more
For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.
In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand - painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
Did you ever wonder what makes the superstars of your industry the superstars of your industry? Does it frustrate and mystify you that your competition seems to always remain one step ahead? Do you seem to be on a never-ending quest for a competitive edge in the marketplace? It might just be time to re-invent yourself and the answer is a lot simpler than you think. Tommy and Curtis have hit the nail right on the head in this easy-to-read book filled with stories, ideas, and suggestions that will allow you to formulate what they call an "Appreciation Marketing Strategy" in your business and/or personal life. There are tiny adjustments you can make you your everyday routine that will begin to pay dividends immediately.
Bag the Elephant! is more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that show you how to put the strategy to work.
What will this book do for you? -Have you ever wondered whether the average person can really make it big in network marketing? -Have the secrets to success in network marketing always been a mystery to you? -Have you given up on your dream lifestyle because it just seems too difficult or too far out of reach? Beach Money shows you that the freedom you desire is closer than you have ever imagined. Jordan's stories will inspire you to see the possibilities that are well within your reach.
The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.
Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.
Mainly about resolving conflicts and influencing people, this useful guide covers every conceivable aspect of talking with others. People hear facts and stories and turn them into shared knowledge when they're not attacked or overpowered--in other words, when they feel safe. No mushy mental health lesson, the program does a stellar job of explaining many types of communication errors and describing the best ways to achieve mutual purpose. The authors have exceptional ideas about moving toward healthy solutions in a variety of business and personal realms. Anna Fields gives a perfect reading--emotionally bright but still allowing the lesson to retain its practical, straight-talking nature.
Discover Your Sales Strengths is an extraordinary program built upon the concept that every person already possesses the tools necessary to become an amazing salesperson. Grounded in extensive Gallup research conducted over 40 years and based on hundreds of thousands of interviews with sales managers, salesmen, and consumers, it teaches individuals to focus on personal strengths and talents, and then guides them to transform those assets into solid sales skills-and successful careers.
The 8 million fans of TLC’s hottest show, What Not to Wear, know it as the place to go for real-life fashion advice. In Dress Your Best, Clinton and Stacy match a wide range of female and male body types with the perfect work, casual, and evening attire, showing you exactly how to make your best parts “work” for you.
Is there a way to always have a fat bank account, or a better job, or a delightfully smooth relationship, or a better body? And if so, is it really possible to realize these dreams now, rather than at some unknown future time? Lynn Grabhorn answers these questions with a resounding "Yes!" In Excuse Me, Your Life Is Waiting, she says that what actually molds every moment of every day of one's life are feelings. Using a candid, witty approach to a genre riddled with self-important puffery, she shows how feelings - not positive thinking, or sweat and strain, or good or bad luck, or even smarts - set the tone for people's lives. She frames her theory as a four-part plan that covers all the big topics - money, relationships, health, and spirituality - without being pompous or preachy. Grabhorn's "Law of Attraction" lets the seeker find peace and pleasure in life by feeling rather than by thinking.
More than 24 family businesses in the United States. employ 62 percent of America's workforce. And in Asia, Europe, Australia, and Latin America, experts say family businesses could account for as much as 80 percent of the private sector.
What's different about dealing with family members than dealing with underlings and managers at an impersonal corporation? When was the last time sales for a Fortune 500 company slumped because two brothers couldn't get along? Not that often, if ever. But it happens all the time in family businesses. Millions of families spanning the globe know they have problems ordinary businesses don't; they know if they don't keep the family on track, the business will derail.
Family, Inc. is a witty, engaging blueprint for maintaining peace within the family without busting the business. The authors use characters straight out of "Family Business Central Casting" to provide uncommon insights mixed with commonsense solutions. After all, they know that firing Uncle Bill is a bit more traumatic than firing just any Bill.
* Dad the Decider: Can he run a successful business and keep the family happy?
* Mom, CFO (Chief Family Officer): Can she keep the business from destroying her family?
* The Hard-Charging Son: How can he get Dad to move aside without ruining their relationship?
* The Sibling Rivals: Will they ever cooperate when each believes Dad loved the other one best?
* Mrs. & Mr. Inc.: How can they juggle business, marriage, sex, and the kids?
* The Supportive Spouse: What can she do to ensure her husband is treated fairly on the job by her family?
With these and other captivating characters, Family, Inc. will show you how to keep your family from ruining the business and your business from ruining the family. You'll laugh, you'll cry...and you'll avoid a train wreck.
Get Clients Now! empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action.
Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first rate salesperson. No matter what you sell, your on the job performance and profits will increase dramatically when you apply Bettger's keen insights on:
The power of enthusiasm
How to conquer fear
The key word for turning a skeptical client into and enthusiastic buyer
Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer.
This is the fully revised and updated edition of the ground–breaking self–help book on improving communicating and socializing skills in business and life. How To Work A Room lays down the fundamentals for savvy socializing, whether at a party, a conference, or even communicating online. RoAne clearly shows how to overcome the five roadblocks that keep most people from making new contacts; mix chutzpah and charm to start and end conversations smoothly; know when to use humor––and when not to; and follow simple rules of etiquette. Incorporating years of feedback from hundreds of presentations, as well as anecdotes from around the globe, RoAne keeps How To Work A Room fresh and on target. New chapters include: strategies starting, maintaining, and exiting conservations; and advice on commutating effectively in today's tech driven world.
“Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chronicled Apple in previous books (The Cult of Mac), attempts to plumb the depths of Jobs’s prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs’ life, including his demeaning and ferocious interactions with employees, his relentless high-mindedness and fanatical attention to detail, clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesn’t penetrate the Mac man’s psyche too deeply, and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander, those searching for a telling portrait of Jobs’s management style and its impact on Apple will not be left wanting.” --Publisher’s Weekly(Apr.)
Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.
All that money you spend on advertising: does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspapers? Billboards?
To answer the question about your advertising, consider this: Which of the advertisements you use, when seen by one person, is most likely to result in business? The answer may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card. When you hand someone your business card, you're setting in motion a chain of contacts that can become a new branch of your network. That's why you want your card to be attention-getting, pleasing, informative, and memorable - so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they'll remember you.
This is the essential guide to take your work life to new heights of success, effectiveness, and fulfillment. Drawing on hundreds of interviews with successful people, this is a practical and inspirational look at the new rules of business: how to forge the relationships that will get you your next job, your next career, or your next loyal client.
Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance.
Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling. This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money!
All sales managers work like crazy, but few are true managers. That's because they tend to fall back on the skills that made them great at sales...instead of adopting the new skills that will make them great managers. This essential book, which speaks their language, will turn them into management pros. It teaches a proven method for managing the sales process as well as the salespeople.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
--This text refers to the Hardcover edition.
Relationship Selling teaches a simple, but effective strategy - how to increase sales and keep customers happy by building strong business relationships. The book offers ways to produce great results without hard-sell tactics. Complete with checklists, key ideas, charts, forms and specific how-to's.
In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. "If your idea is great, people will find you," he advises. He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices.
Noted sales trainer, Stephan Schiffman, succinctly describes 25 effective sales strategies that will build your customer base and increase your sales. This will boost your communications, planning, knowledge, rainmaking, visibility and confidence. A wonderful tool for new salespeople who must first learn the basics of selling, and for any established salesperson who needs a refresher!
Stephan Schiffman, America's #1 corporate sales trainer, delivers more of the simple, direct, easy-to-apply sales advice that has helped thousands of businesses around the world. He reveals 25 new sales-building strategies that he's developed and tested during his years of training top-notch salespeople. Put these effective, yet simple, strategies to work for you!
There are an endless number of sales books that purport to let the reader in on the secrets of great selling. And many of them even have useful ideas and tips. But it doesn't matter how many tricks a salesperson has at hand if he or she doesn't have the one most important weapon in any salesperson's arsenal: the motivation to get out there and sell!
Rhetorical tricks and clever devices, even if they're occasionally effective, don't make great salespeople; hard-working, self-motivated, optimistic people do. The cold, hard truth is that there really isn't any great big secret to sales success. There's only the simple truth: motivated, positive, goal-oriented people are usually the ones who sell the most.
Fortunately, even if you don't think you have these vital qualities, you can develop them in yourself—with the right help. You can learn to motivate yourself to action. You can learn to project a friendly, positive attitude. The Best Damn Sales Book Ever will show you how. Plus, it shows you how to de-sign a set of goals and an action plan that help you focus your efforts and stay on a successful track.
Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
Loral Langemeier first introduced her exclusive Wealth Cycle system in the national bestseller The Millionaire Maker. Now, in The Millionaire Maker's Guide to Creating a Cash Machine for Life, she reveals how you can learn to earn more money by building a viable business. The Cash Machine is simple to start and sustain. You'll use skills you already possess and build a reliable team to help. Whether you want to partner with others or create your own team to start, fix, or buy a business, Langemeier shows you how to turn it into a Cash Machine that makes money from Day One.
This mega-selling twosome (Hansen's name is on every book in the Chicken Soup series and Allen wrote the bestselling real estate guide No Money Down) offers a long-winded pep talk on how just about anybody can make big money. According to the authors, "At this very instant you are standing in the middle of millions." They maintain that anyone can achieve "enlightened" wealth, a utopia where everyone has money and tithes, creating a better world for all. Hansen and Allen's approach is a mix of self-help and money talk, though a bit heavier on the former. The left-hand pages are a simplified explanation of how to amass millions, with options such as write a book, buy and sell real estate and start a company. The right-hand pages illustrate the same themes, via fictionalized dramas, e.g., newly widowed Michelle's struggle to come up with $1 million in cash to get her two children back from her in-laws. Hansen and Allen's feel-good suggestions run along the lines of "find a mentor," "use a fulcrum" and "be part of a team." Full of endless acronyms (e.g., "System: Save Your Self Time Energy Money"), catchy phrases (e.g., "A Dream + A Team + A Theme = Millionaire Streams") and animal imagery (butterflies, honeybees, owls and hares scamper among the pages), this offering echoes much of the self-help cacophony already out there. But its message is muddled: sometimes the millions are yours for the asking, and sometimes it's the system that keeps you down.
Copyright 2002 Reed Business Information, Inc. --This text refers to the Hardcover edition.
Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn:
As lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch (Duct Tape Marketing) champions such an approach, asserting that many widely referred businesses do very little when it comes to traditional advertising and that happy customers and actively engaged partners account for a great deal of their efforts. According to Jantsch, referral behavior is a primal activity rooted in our survival instinct and satisfying our need to connect with other people and mint social currency. Jantsch offers practical solutions on how to build a powerful referral engine by developing a systematic, consistent, and replicable approach and exploiting content, using social networking, and building strategic partnerships. He illustrates his points with examples from such companies as work clothing manufacturer Carhartt with its Tough Jobs blog; Southwest Airlines, which relies heavily on hiring the right people to be the champions of the brand; and TerraCycle, a recycling company whose nontraditional business practices generated word-of-mouth attention. A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves.
Jeffrey Gitomer’s bestselling guide to the art of the sale has helped hundreds of thousands of people get ahead in the sales game. The Sales Bible offers the proven methods and techniques that lead to bigger sales and more loyal customers. Full of practical, hands-on information, it offers everything salespeople need to know to improve their results immediately.
"If you watched The Secret and wondered what the little book was that changed author Rhonda Byrne's life, this is it. Originally published in 1910, its time has come." --This text refers to the Paperback edition.
“Wattles offers techniques for getting in tune with one’s deeper self and thus creating a channel of communication between oneself and universal energy. His is a gentle philosophy that excludes competition, cheating, and lording it over one’s fellows when one has made it, and encourages cooperation.”
(Publisher’s Weekly )
"If you watched The Secret and wondered what the little book was that changed author Rhonda Byrne's life, this is it. Originally published in 1910, its time has come."
Our company book club just finished The Slight Edge and really enjoyed it. Thanks so much! --C. Argeris
We have an amazing team that was introduced to the Slight Edge 10 weeks ago. We have reviewed and instilled the principles given in the book three times a week for the past 10 weeks and have seen such growth in our group! Also, I would like for him to know that he has made a difference for me personally!! I have applied the Slight Edge and I know my life will never be the same!! By applying the information success in every area of my life is inevitable!! Thank you Jeff Olson!! I love it so much that everyone on my Christmas list is getting a copy of the book. It will be the best gift I ve ever given to my loved one!! --P. Barnett
Productivity. It has been a buzz word in the business world for years. But despite our best attempts and countless self-help books, we still fall behind, work late, juggle our schedules, and become swamped. Time Traps addresses the most common misconceptions we have about time and our use of that time in the marketplace. Duncan has proven remedies for universal time troubles, and he shows readers how to set a schedule that works-not just some days but every day. With the principles in Time Traps, salespeople will see a rise in their sales as they experience a drop in their working hours.
This collection includes three of Tom Hopkins' most successful audio books-
Mastering the Art of Selling is a classic -- five essential steps to selling are guaranteed to give you the edge you need to excel.
The Academy of Master Closing covers the most crucial aspect of selling: closing the sale.
Advanced Sales Survival Training shows how to relieve stress, communicate better with your clients, restore balance to your career, and enjoy yourself as you are on your way to increasing your overall effectiveness, and your profits!
Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name.
Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to:
Envision your success
Find your unique edge--and sharpen it
Know your customer
Apply to the present what you learn from the past
Hire people smarter than you
Spread the word
Put people first
Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some “magic formula,” but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.
Cheri Alguire, Dawn Andrews, Julie Bartolome, Jane Lee Williams, Kim Lysik Di Santi, Mary Ellen Merrigan, Miriam Reiss, Marilyn Schwader and Judy Winslow
With thousands of businesses opening every year, how does your business stand out from the crowd and become a huge success? Branding & Marketing Mastery shows you how to create more visibility and make your business more accessible. Through their stories, perspectives, and specific tips, the authors provide ideas and techniques that will provide a new perspective on how to promote your business using a foundation of authenticity, creativity, and common sense.
The best way to get your price is to work with the C-level boss or the leader of the profit center. However, if you encounter resistance along the way these 6 tips will help you get your higher price.
Next week, I'll be presenting two breakout sessions at the Microsoft sponsored AA-ISP's Leadership Summit in Chicago. I'm going to be presenting both sessions centered on the importance of having and
Habits are easy to incorporate into your daily sales routine. Since they focus in on what you should be doing and what you do well, building on these habits is creating a strong sales plan that is pro
Closing the sale is one of the most important aspects of any sales job, but it is also one of the most difficult. To help you get the best success from your sales calls, it can be useful to adopt a st