Technology Books

The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.

*Step-by-step instructions to quickly launch a Podcast or video blog
*The basics of multimedia use in blogging and the most relevant text-blog technologies
*Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts
*Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies
*Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing
*Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Learn how to take your real estate website to the next level, without spending lots of money! Whether you have had a website for 15 years, 15 minutes, or are about to start one, you need this book. Learn all the tricks to make your site searchable, findable, and profitable!

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

You have a cool Web site, and a really great product, service, or cause you want people to know about.  But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover." -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator, Ann Arbor More Than 77 Internet And Persuasion Secrets Exposed!

Here’s the perfect introduction to the art of the videoblog, or vlog, whatever your subject. Filled with both technical and creative tips, this fun, fast, full-color guide provides everything you need to get started vlogging. You’ll learn:
• How to find and keep track of your favorite videoblogs
• How to create your own vlog under Windows or Mac OS X
• Where to find free vlog-hosting services
• Tips on lighting, shooting, sound, and video compression for vlogs
• Where to download free, legal music for your vlog
• How to build an audience with RSS feeds

E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent.  The challenge for all online business owners is how to attract new customers and stand out in today's cluttered marketplace.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet.  Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim, in his new book, The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn\'t going to be flat, it is flat, which gives Friedman\'s breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

Amazing, isn't it? You're on equal footing with multibillion-dollar TV and movie producers. Videoblogging lets your audience see your cause, your story, and your personal creations -- and can be distributed to anyone with Internet access. Since the videoblogging community is all about sharing, more than 20 experts have kicked in tips and ideas to make this book the ultimate videoblogging crash course. So head for the checkout, grab fresh batteries for your video camera, and let's get started!

Grab Videoblogging For Dummies and put your videoblog on the fast track. You’ll see how to

• Gather and use videoblogging tools
• Decide what you want your videoblog to do
• Plan content and edit your footage
• Set up a video hosting account and post your videoblog
• Create a complete “show”
• Videoblog safely, without compromising your security or others’ privacy