When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:
-Working with social networking sites -Creating mindmaps -Selling your story in a compelling way -Choosing the right tactics -Choosing the right tools -Evaluating customer actions -And much more
For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.
Perfect for brokers, agents, and other real estate professionals, this handy guide brings together the best ideas from years of incredibly practical lists and checklists published in REALTOR Magazine. This practical, one-of-a-kind guide is perfect for learning the business of real estate and perfecting the best and most effective tactics and techniques for helping your real estate career and business grow.
Why do I have to repeat everything? Why does every conversation end in an argument?Communicating with our children. Conversing. Connecting. When did it become so difficult? And how do we begin to change it for the better? This book was designed to help parents answer these important questions.
Now the bestselling author of the 100 Simple Secrets series has collected the most current and significant data from more than a thousand studies on relationships and spells out the key findings in plain English. The advice is not based on one person's unique experiences or opinions, but offers for the first time the research of noted scientists studying the lives and loves of average Americans.
Can I be a stay-at-home mom and still earn extra income? Which home business is best for me? Where can I find expert advice on launching my own business? How much will it cost to get started?
Valuable advice on what works—and what doesn't—is available to you.
101 Dog Tricks is the largest trick book on the market and the only one presenting full-color photos of each trick and its training steps. The step-by-step approach, difficulty rating, and prerequisites, allow readers to start training immediately. Tips, and trouble-shooting boxes cover common problems, while "build-on" ideas suggest more complicated tricks which build on each new skill. No special tools (such as clickers) or knowledge of specific training methods are required.
Trick training is a great way to bond with your dog and help him integrate into your family. It keeps him mentally and physically challenged and helps to establish paths of communication between you. Many tricks build skills needed for common dog sports, dog dancing, and dog therapy work.
It's every dog lover's privilege that Kyra and Chalcy took time from their performing schedule to share their secrets in 101 Dog Tricks.
Written for those who want to break away from rigid schedules, unappreciative bosses, and soul-sapping commutes, this book puts prospective Internet entrepreneurs on the road to success by offering an analysis of Internet mechanics and commerce and providing profiles of successful Internet businesses.
Written with humor and insight, 21 Things I Wish My Broker Had Told Me provides hands on advice that will help agents start, or maintain, a successful career in real estate. This has real life stories from dozens of successful, top producing, real estate professionals will help new agents know what to expect and how to succeed.
In her nine-step program, Orman covers the ingredients to financial success--confronting our beliefs and fears, learning the nuts and bolts (and insiders secrets!) of savvy management, and finding the spiritual trust that leads to abundance.
In A Girl Needs Cash, Perry provides women at all stages of life with an unusual program that goes beyond just the basics of personal finance. She breaks through the myths and misconceptions that have kept women financial captives and gives the scoop on growing wealth.
The pages in this book comprise a unique guide that will allow you to gain access to powerful, life-changing insights, example and exercises to help you create a clear, compelling vision for your life. Be prepared to re-discover your dreams and desires, to see how you can have the kind of life you've always hoped for, and to discover ways to put the ideas into motion.
Gail Ostrishko, Stephanie McDilda, Cathy Nealon, E. Thomas Costello, Claire Walsh, Nancy Mindes, Jordana Tiger, Schuyler Morgan, Marilyn French Hubbard, Marilyn Schwader (Editor)
Everyone has the power within to achieve a life of abundance. This book is about discovering the power to create a life of your choice--to have what you really want, not just what you are given. Ten Life and Business Coaches have distilled their coaching methods for creating abundance down to the most important aspects to consider.
Laura Young, Kathryn V. White, Frederic Stell, Brian Rzepczynski, Lisa Hoth Dalton, Anthony L. Farmer, Bridget Borgogna, Carol Dickson-Carr, Fran Fisher, Marilyn Schwader (Editor)
A Guide to Getting It: Purpose & Passion is about perspectives and priorities. This book will change your life, if you are willing for that to happen. Through their stories, examples, and exercises the authors help you see that dramatic change is not necessary. Finding your Purpose & Passion is a matter of changing your mind, of seeing possibilities instead of obstacles, opportunities instead of challenges.
This book presents ten views from Business Coaches on how to inspire, motivate, and influence others. The chapters are filled with explanations, tips, and stories that will guide you on your journey to becoming a Remarkable Manager.
A New Beginning II contains uplifting new material from Abraham including Law of Attraction, Law of Allowing, and the effective use of your Guidance System. Includes questions and answers from live workshops, affirmations, and powerful processes for increasing your ability to intentionally create whatever you want.
Just as we were getting used to the information age, Daniel Pink tells us that it is ending. With it goes our focus on charts, statistics, and linear thinking. Traditional "left-brain" activities like logic, analysis, and repetitive production are being turned over to robots, computers, and offshore labor. The valued skills of 21st century will be those of the right brain: empathy, design, synthesis, and contextual thinking. Author and lecturer Daniel Pink tells you how abundance, Asia, and automation are changing the world, why "routine" is the scariest word in the English language, how old line companies like GM and Proctor & Gamble are responding and what six abilities matter most in the emerging age. Daniel Pink completed law school and passed the bar, but is proud to say that he has never practiced law. What he has done is write best-selling business books, work in the White House and as a Senate staffer, advise Fortune 100 companies, provide business analysis on TV and radio, and write for the New York Times, Harvard Business Review, and Wired Magazine. Bonus materials include in-depth interview, audience Q&A session, and more!
In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.
Signed up for a half-marathon and not sure what you've gotten yourself into? Absolute Beginner's Guide to Half-Marathon Training: Get Ready to Run or Walk a 5K, 8K, 10K or Half-Marathon Race is an easy-to-understand introduction to the world of running half-marathon, or shorter, race.
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand - painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
This is a "success manual" that gives readers a step by step plan for taking control of their lives and unleashing their incredible potential. The book consists of 12 Lessons: Your Attitude is Your Window to the World; You're A Human Magnet; Picture Your Way to Success; Make a Commitment and You'll Move Mountains; Turn Your Problems into Opportunities; Your Words Blaze A Trail; How Are You?; Stop Complaining; Associate with Positive People; Confront Your Fears and Grow; Get Out There and Fail; Networking That Gets Results.
Wake Up and Take Control of Your Life! The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life and harness the forces that shape your destiny.
"Whether it's the NET, or whether it's not, business is business, in case you forgot!"
It is easy to get lost in the maze of technological advances and super-charged marketing efforts of today's modern business climate. But, businessman Bill Quain will help get you back on track. Bill starts by asking, “What business are you really in?” and then takes his audiences on a journey to rediscover their customers, their teammates and the goals of their businesses. This is a top-notch session by a true professional.
Bag the Elephant! is more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that show you how to put the strategy to work.
An indispensable survival manual for guys entering the trenches of fatherhood, Be Prepared is loaded with one-of-a-kind insights, MacGyver-esque tips and tricks, and no-nonsense advice for mastering the first year as a dad. Finally, a book that teaches men all the things they really need to know about fatherhood...including how to:
Change a baby at a packed sports stadium
Create a decoy drawer full of old wallets, remote controls, and cell phones to throw baby off the scent of your real gear
Stay awake (or at least upright) at work
Babyproof a hotel room in four minutes flat
Construct an emergency diaper out of a towel, a sock, and duct tape
Packed with helpful diagrams and detailed instructions, and delivered witha wry sense of humor, Be Prepared is the ultimate guide for sleep-deprived, applesauce-covered fathers everywhere.
This is a book about what coaching is, what a Coach does and how one becomes a Coach, from the Coach U perspective. You will learn some of the key skills that coaches use effectively with clients. You will also come to understand the powerful dynamic that occurs between coach and client. And, as an added value you will learn some of the proven strategies for how to build a coaching practice.
Become a Millionaire This Year Without Effort! Is a complete and pragmatic guide to the creation and building of ONE MILLION DOLLARS of wealth effortlessly within a year. It is for everyone who dreams of amassing a solid fortune in a short amount of time. The book leads the reader through three effortless steps: 1. Feel like a millionaire (E-Motion) 2. Think like a millionaire (E-Conomics), and 3. Plan like a millionaire (E-Volution). This process allows the reader to develop the proper understanding, motivation and plans to achieve Millionaire status. This book is extremely timely, given the "Millionaire Fever" that is currently gripping the media as expressed through Internet, stock market and game show interest in the subject.
In Belly Laughs, the actress and new mother reveals the naked truth about the tremendous mood swings, the excruciating pains, and the unseemly disfigurement that go along with pregnancy. Never shy, frequently crude, and always laugh-out-loud funny, McCarthy covers it all in the grittiest of girlfriend detail.
In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK.
The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.
Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.
Great love stories thrive on sacrifice. Throughout The Twilight Saga (Twilight, New Moon, and Eclipse), Stephenie Meyer has emulated great love stories--Romeo and Juliet, Wuthering Heights--with the fated, yet perpetually doomed love of Bella (the human girl) and Edward (the vampire who feeds on animals instead of humans). In Breaking Dawn, the fourth and final installment in the series, Bella’s story plays out in some unexpected ways. The ongoing conflicts that made this series so compelling--a human girl in love with a vampire, a werewolf in love with a human girl, the generations-long feud between werewolves and vampires--resolve pretty quickly, apparently so that Meyer could focus on Bella’s latest opportunity for self-sacrifice: giving her life for someone she loves even more than Edward. How close she comes to actually making that sacrifice is questionable, which is a big shift from the earlier books. Even though you knew Bella would make it through somehow, the threats to her life, and to her relationship with Edward, had previously always felt real. It’s as if Meyer was afraid of hurting her characters too much, which is unfortunate, because the pain Bella suffered at losing Edward in New Moon, and the pain Jacob suffered at losing Bella again and again, are the fire and the heart that drive the whole series. Diehard fans will stick with Bella, Edward, and Jacob for as many twists and turns as possible, but after most of the characters get what they want with little sacrifice, some readers may have a harder time caring what happens next.
Briefcase Moms is the ideal book for any working mother seeking to identify her priorities, enhance her work-life balance, and reclaim her time, energy and personal power . . . one intention at a time.
Alan Loy McGinnis, author of the best- selling book The Friendship Factor, studied the great leaders throughout history, the most effective organization, and many prominent psychologists to discover their motivational secrets. There are actually a small number of principles used by good motivators, and the best leaders were using them long before psychology had a name. Fascinating case studies and anecdotes about Lee Iacocca, Sandra Day O’Connor, and many others show how you can put 12 key principles to work in your family or organization. Whether you are a parent, executive, teacher, or friend, you can gain the satisfaction that comes from Bringing the Best Out in People.
Keeping up with the fast pace of innovation isn't easy. The day-to-day challenge of running a real estate brokerage in today's red-hot market doesn't allow much time to think about the big picture. That's why Broker to Broker brings the fresh ideas, tested wisdom, and industry expertise on brokerage management found each month in Realtor® Magazine's "For Brokers" section.
Team building is not itself an activity, but the result of attending to the seventeen characteristics that demarcate effective teamwork. When these characteristics exist to a high degree, you have an effective team. When they do not, you have a weak team. It is the manager's job to assess the strength of these characteristics in the organization and then to remediate any weakness. That is effective team building. This widely read practical guide is free of technical jargon, with many examples of successful implementation.
For any business person who has suffered from the "common cold call," Misner and Davis' book is the cure. Getting business through referrals-from satisfied customers, peers and colleagues, vendors, even your hairdresser-is certainly a smarter way to sell. Misner, the originator of Business Network International, and Davis, a motivational speaker and consultant with Drake Beam Morin, show you how in their friendly, well-organized manual.
10 critical leadership guidelines for managing toward the future. The changing world we live in demands absolutely different behaviors than those on which we have relied on in the past. Discover how to handle the entirely new kinds of relationships that have evolved between employers and employees in this new era.
The Cashflow Quadrant is the follow-up guide to finding the financial fast track that best works for you. It reveals the strategies necessary for moving beyond just job security to greater financial security by generating wealth from four selective financial quadrants.
CEO Tools is truly the book which will lead to every manager's success, with praise coming from Ken Blanchard and the former CEOs of Pier 1 Imports, Athlete's Foot, and Crown Books. It's a quick read and includes a CD with 24 of the 150 business tools in ready-to-use computer format. This book makes managers more successful.
The appealing package photograph demonstrates how Cesar's extraordinarily successful dog training methods can produce calm and obedient creatures who can peacefully coexist with other dogs and humans. The trainer's commitment to his message is especially effective, making this a captivating listening experience as he delivers guidance on bringing out the very best in one's dog(s). A good part of the attraction is the author's own powerful energy and clear message that it is absolutely necessary for the human to be consistently and clearly in charge. His firm, no-nonsense words and passionate presentation are invaluable in comprehending some human behavior, too--including one's own.
Every woman knows that courage isn't just something you find in a crisis, it's something you tap into every day of your life. In this triumphant salute to mothers, daughters, sisters, friends, and colleagues, these 77 true-life stories celebrate women at their best -- willing to take risks, stand up for family and friends, find the love they need, claim their true spirit, laugh at their own foibles, and celebrate someone else's success.
As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.
Despite the common view that women already permeate every level of leadership in this country, in fact the United States ranks fifty-ninth in the world in terms of female political representation, and women lead only eight Fortune 500 companies. In this inspiring call-to action, leading women’s advocate Marie C. Wilson explains why we need more women leading alongside men now, not just for the sake of fairness but for the larger social good.
An all-in-one guide, Coach U's Essential Coaching Tools includes all of the materials a personal or executive coach needs to start and grow a successful coaching practice. This handy book and CD package includes both self- and client-assessment tools and worksheets/exercises to aid you in working effectively with your clients, as well as proven marketing and business development materials to help you get more clients and run a profitable coaching practice or provide superior coaching within an organization.
A new edition of the book that took the art of coaching to new heights, this is the definitive guide to mastering the skills needed to help people unlock their potential and maximize their performance.
