Branding and Marketing Mastery: A Guide To Getting It | Great Books and Audiobooks
Branding
Branding and Marketing Mastery: A Guide To Getting It
 By   Cheri Alguire, Dawn Andrews, Julie Bartolome, Jane Lee Williams, Kim Lysik Di Santi, Mary Ellen Merrigan, Miriam Reiss, Marilyn Schwader and Judy Winslow
 

With thousands of businesses opening every year, how does your business stand out from the crowd and become a huge success? Branding & Marketing Mastery shows you how to create more visibility and make your business more accessible. Through their stories, perspectives, and specific tips, the authors provide ideas and techniques that will provide a new perspective on how to promote your business using a foundation of authenticity, creativity, and common sense.

 

Branding & Marketing Mastery is the 10th book in the Guide to Getting It series by coaches. The chapters in this book combine years of branding and marketing experience with the unique guidance and perspective of Business Coaches.

Wherever you are in terms of building your business, these authors have been there. Whether you are a new business owner establishing your brand, or a seasoned entrepreneur looking for ways to increase visibility, the advice given in these pages will give you new ways to view branding and marketing.

Through their stories and perspectives, the authors guide you to look at creating a branding and marketing strategy from an internal approach, using insight based on values to establish your message in the marketplace. Apply the lessons, and you will build your business in an authentic, inspired way.

As one reviewer said, it’s like getting a marketing seminar in a book!

Chapter titles and authors:

  • Mass Appeal Equals No Appeal: Discovering Your Niche Market by Cheri Alguire
  • Creating A Visionary and Focused Marketing Strategy by Marilyn Schwader
  • Attracting Baby Boomer Women to Your Business by Jane Lee Williams
  • Branding: The Soul of Your Business by Judy Winslow
  • Authentic Branding by Dawn Andrews
  • The Evolution of Loyalty: Five Steps to Branding by Mary Ellen Merrigan
  • The 7 Marketing Archetypes and How to Deal With Them by Dr. Miriam Reiss
  • Networking: The Insider’s Guide to Finding and Leveraging Your Best Opportunities by Kim Lysik Di Santi
  • Quantum Marketing by Jille Bartolome
 
Order a copy of Branding and Marketing Mastery signed by co-author Cheri Alguire

Business Management Blogs and Articles
  • Leaders Not Making Time to Communicate With Employees? Here Are 5 Ways to Create Buy-In
  •       Do you struggle getting leaders to communicate effectively? They're smart and sophisticated, but they're often not communication experts. Maybe they're stuck saying, "Here's what I want to communicate ...»
  • 3 Mistakes to Avoid If You Want Relevant KPIs
  •       A relevant KPI measures direct evidence of your goal. It tells you the degree to which your goal is being achieved. But when you look closer, many KPIs fail to do this. It's because of three mistakes ...»
  • Five Management Basics
  •       Yes, there are many more fundamental management, supervision and leadership traits but after working with hundreds of organizations worldwide I believe if you will follow these five you will be well o ...»
  • How to Ease Stress on Your Employees
  •       How to Ease Stress on Your Employees Posted by Mitzi Branvold | Wednesday, May 10, 2017 How to Ease Stress on Your Employees Stress wreaks havoc on both the mind and the body. When your company's work ...»
  • Seven Mistakes New Managers Often Commit
  •       Young professionals exhibit a variety of great traits. They are excited, energetic and generally fearless. These attributes often create a great amount of success for these in-charge individuals. Unfo ...»
  • First Line Managers: Must You Tote the Corporate Water and Be the Hammer?
  •       I was talking to a close friend at my company, he said, "How could you stay in management so long? I never wanted to be a manager. I never wanted to tote the corporate water or be a corporate hammer." ...»
  • FDA FALCPA Labeling Part 1 & Part 2
  •       FDA FALCPA Labeling Part 1 - Declaration of major food allergens on food labels complying with FALCPA FALCPA requires food manufacturers to label food products that are made with an ingredient that is ...»

    Business Marketing and Networking blog/article
  • Is Your Marketing Message Noisy? How To Get Rid Of The Static
  •       Everything you do in your marketing either enhances the signal or creates noise that causes the audience to tune out. Find out how to cut the noise. ...»
  • Five Practices to Increase Profits Without Stress
  •       When your main focus is on increasing profits and expanding the reach of your marketing, it's incredibly easy to be taken down a dozen rabbit holes each day. There are so many marketing, leadership, a ...»
  • Expert Tips on Choosing the Right Conference Speaker
  •       When you are all set to organize a conference, pay attention to who you wish to choose as the conference speaker. His decision will have a great impact on the event's success and if you choose a wrong ...»
  • 6 Silly Lead Generation Mistakes You Must Avoid
  •       Avoid these top lead generation mistakes which can badly ruin your business. And, to increase your sales, you must ensure that you do everything you can to generate leads and nurture them properly. If ...»
  • How India Is Cashing In On The American Consumer
  •       In 2018, it is estimated that there will be an estimation of 283 million social network users in India If you compare this with the number of online users, and senders and receivers of email communica ...»
  • 5 Reasons Why Business Cards Are Still One Of The Most Effective Marketing Tools
  •       Even though we mostly rely on the internet when doing business - business cards are the exception, because there are some things that just cannot be replaced with a digital version. Below are five imp ...»
  • When Marketing, Stories Simply Sell Better
  •       The human brain is hard-wired to love stories. That's why using them can add power to your marketing communications efforts. To learn more about why that's the case, let me share a story with you... ...»