How She Does It: How Women Entrepreneurs Are Changing the Rules of Business Success
In How She Does It, Heffernan finds a striking congruence between the things that women excel at and the demands of the new economy. After interviewing hundreds of women running businesses of all sizes and in all markets, she discovers a few attributes that hold true across the board.
Women have a tremendous need to achieve. Women don’t feel they have a safety net or can turn back. They are smart about markets and timing. They practice diversity. They place values at the heart of their business and take culture very seriously. And women work from a different concept of power than men.
The result is a unique style of leadership that challenges conventional wisdom: Soft skills are getting hard results. This is an inspiring workplace manifesto that reveals a new standard of excellence, a new way for any company to get from good to great that is fast becoming the new norm.
Margaret Heffernan has been the CEO of five different businesses in the United States and the UK. A former producer for the BBC and author of The Naked Truth: A Working Woman’s Manifesto on Business and What Really Matters, she is a regular contributor to Real Business and Fast Company magazine.