How to Run Your Business Like a Girl: Successful Strategies from Entrepreneurial Women Who Made It Happen

By	Elizabeth Cogswell Baskin

Do women really run their businesses differently than men? Yes! They do it by trusting their intuition, focusing on relationships, and putting more emphasis on life balance. In this book, successful entrepreneur Elizabeth Cogswell Baskin gives you the true, nitty-gritty details of what it really means to start and run a business like a girl, including:

The Labor Pains of a Successful Startup - Summoning the strength, endurance, and positive thinking necessary to breathe life into a new business.
Grab Your Partner and Do-Si-Do - Why a partnership might-or might not-be right for you.
How to Be the Boss Without Being a Bitch - Maintaining your authority while building supportive relationships with your team.
What Doesn't Kill You Makes You Stronger - Learn how others survived tough times-from financial woes to staff turnover.

What's the difference between businessmen and businesswomen? It's simple these days, says author-entrepreneur Baskin. The emphasis is on relationships, intuition, and quality of life. She examines the state of female entrepreneurship today, not so much from a philosophical or psychological perspective but rather from a very pragmatic point of view: the pros and cons of partnerships, guiding principles to consider, people management 101, weathering economic vicissitudes, among other topics. In the center, acting as exemplars, are three different businesswomen--owners of a public relations agency, a kid-friendly direct mail retailer, and a financial workshop presenter-speaker--accompanied by "instant wisdom" sidebars (e.g., "sometimes it really is all about who you know") and end-of-chapter "answers from women who've done it." The latter, a series of questions and answers on everything from do you have an exit plan? to describe your best and worst day, reinforces the book's premise, and layers real-life experiences atop her core trio. Skip the marketing and sales chapters; concentrate, instead, of the people and monetary counsel. Barbara Jacobs
Copyright © American Library Association. All rights reserved

•	Paperback

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