The Little Red Book of Selling: 12.5 Principles of Sales Greatness | Great Books and Audiobooks
The
The Little Red Book of Selling: 12.5 Principles of Sales Greatness
 By   Jeffrey Gitomer
 

If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople.  Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.
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Jeffrey Gitomer is the author of the syndicated column, Sales Moves, which appears in 90 business publications across the United States and is read by more than 4 million people weekly. His books, including The Sales Bible, Customer Satisfaction is Worthless, Customer Loyalty is Priceless, and The Patterson Principles of Selling have sold more than 500,000 copies. He presents more than 100 seminars annually to public audiences and Fortune 500 companies.

 
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