Real Estate Office Management: A Guide to Success takes a concise look at contemporary real estate office management covering the essential day-to-day knowledge needed to successfully operate the office. It exclusively focuses on the highly essential "operational" issues that a person would encounter from the initial planning stages through the eventual sale of the office. The content uses numerous real world examples, from the author's experience, to demonstrate how to best handle making critical decisions.
Robert L. Herd, CRB (Certified Residential Brokerage Manager), CRS, (Council for Residential Specialists), ABR, GRI has significant experience in real estate office management. His first management position was in 1974 in Burlingame, CA. He then opened his own company, a Century 21 franchise in 1974 and earned every honor that Century 21 offered over the next several years. He later sold the company in the mid 80's and began working as a branch manager for one of the larger residential firms eventually managing over 84 sales associates at one time. Bob currently works for Coldwell Banker Residential Brokerage.