Relationship Selling | Great Books and Audiobooks
Relationship
Relationship Selling
 By   Jim Cathcart
 

Relationship Selling teaches a simple, but effective strategy - how to increase sales and keep customers happy by building strong business relationships.  The book offers ways to produce great results without hard-sell tactics.  Complete with checklists, key ideas, charts, forms and specific how-to's.

 

Relationship Selling teaches a simple, but effective strategy - how to increase sales and keep customers happy by building strong business relationships.  The book offers ways to produce great results without hard-sell tactics and advises how to:

  • Select and penetrate key markets
  • Generate an endless flow of prospects
  • Identify key decision-makers
  • Keep accounts active and strengthen loyalty
  • Eliminate resistance and gain cooperation
  • Outmaneuver the competition
  • Ask for the order and get it
  • Discover buyer wants and needs
  • Negotiate differences
  • Take the pressure our of selling


A must for all salespeople!

 
Paperback