Relationship Selling teaches a simple, but effective strategy - how to increase sales and keep customers happy by building strong business relationships.  The book offers ways to produce great results without hard-sell tactics and advises how to:

• Select and penetrate key markets
• Generate an endless flow of prospects
• Identify key decision-makers
• Keep accounts active and strengthen loyalty
• Eliminate resistance and gain cooperation
• Outmaneuver the competition
• Ask for the order and get it
• Discover buyer wants and needs
• Negotiate differences
• Take the pressure our of selling

A must for all salespeople!